Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
The dietary habits of local consumers are changing due to rising health concerns but also increasing concerns around issues such the environment and animal welfare. This in turn is encouraging a growing number of consumers reduce or cutout…
In 2022, health and wellness hot drinks in Korea saw a trend towards consumers looking to reduce potentially harmful ingredients, rather than adding extra benefits. This led to growing consumer demand for better for you products, such as low/no sugar…
Demand for instant tea is dampened as Taiwanese consumers shift towards a healthier mindset in light of the COVID-19 crisis. It is a trend for consumers to have their drinks without sugar in order to stay healthy - sugar has become a major focus of…
In 2023, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…