Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
Health claims have become a significant selling point for hot drinks in Germany, with brands emphasising various benefits such as immune support, enhancing relaxation, digestive health and brain health and memory. The growing demand for functional…
Tea is popular in Turkey, with most consumers drinking it daily. Most of the tea that is consumed is also produced within the country. According to the World Tea Committee, Turkey has the highest per capita consumption of tea in the world. The tea…
In 2023, Sweden experienced high inflation rates, impacting buying habits as disposable incomes declined. This led consumers to trade down in areas including hot drinks, leading organic options to see a decline in retail value growth. Despite this…
Caffeinated products continued to record dynamic growth within hot drinks in 2023, as many local consumers looked to these beverages for an effective energy boost and to remain focused as a result of stress, anxiety and insomnia, resulting from…
Retail sales of hot drinks in general saw a steep decline in 2022 as COVID-19 restrictions were eased and consumers returned to more active lives away from the home, including ordering hot drinks from foodservice outlets. Furthermore, with COVID-19…
Organic remained the leading health and wellness claim in hot drinks in Finland in value terms by some distance in 2023. Products with this positioning performed positively in several categories during the year, as in line with rising…
Despite holding a low overall value sales share within Spanish hot drinks, demand for organic options rose strongly in 2023. The most significant factor limiting stronger demand for organic products is their higher price points compared to standard…
The landscape for no caffeine hot drinks recorded the highest retail value sales in 2023, driven by no caffeine coffee with retail value sales of EUR114 million. Consumers in the Netherlands are increasingly looking for easy ways to improve their…
As animal welfare and ethical concerns rise in Ireland, vegetarian hot drinks recorded the strongest retail value sales in 2023, with vegetarian coffee accounting for the bulk of sales at EUR39.5 million. While coffee is inherently vegan and…
Natural remained the leading health and wellness claim in hot drinks in Greece in 2023. Coffee and tea have an inherently natural positioning, which resonates strongly with growing consumer concerns about the potentially harmful health effects of…