Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
Fruit/herbal tea has traditionally been a keen area of focus for health and wellness claims in France with consumers attracted to the natural benefits of ingredients such as chamomile, peppermint and fennel, for instance. However, France experienced…
Organic remained the leading health and wellness claim in hot drinks in Finland in value terms by some distance in 2023. Products with this positioning performed positively in several categories during the year, as in line with rising…
In general, Danish consumers display a notable fondness for organic products, with Euromonitor International’s Health and Nutrition Survey 2023 finding that 26% of respondents sought 100% organic products. Moreover, the health and wellness trend is…
Consumers moved towards no caffeine hot drinks in various formats in Belgium in 2023. For instance, loose herbal tea is becoming more popular in the Belgian market and is gaining a growing presence in supermarkets, when it was once only sold via…
Austrian consumers are increasingly migrating towards health and wellness hot drinks as part of a wider shift towards healthier lifestyles. The outbreak of COVID-19 bolstered health awareness and increased focus on nutrition, motivating Austrians to…