Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
The COVID-19 pandemic resulted in heightened health and wellness awareness among local consumers in Hong Kong. Although the pandemic was declared over by the World Health Organisation (WHO) in early 2023 many consumers remained focused on reducing…
Because they typically command a premium as compared to standard alternatives, health and wellness hot drinks in Chile continued to face difficult trading conditions in 2023 amidst stubbornly high inflation linked to the global recovery from the…
The launch of the GCC’s first sugar reduction programme in February 2023 in partnership with the UAE Food and Beverage Manufacturing Group, is seeking to promote healthy eating in a market known for its high sugar consumption, and is having a…
The health and wellness trend is prominent within hot drinks, with many consumers wanting to prevent medical issues by drinking “better”. Many health and wellness attributes have seen an increase in consumption as a result. The “healthy pleasure”…
Following the outbreak of COVID-19 in Mexico, consumers have been embracing health and wellness claims, having a revived interest in goods that offer additional wellness benefits. Furthermore, many consumers are looking to reduce ingredients that may…
Health claims have become a significant selling point for hot drinks in Germany, with brands emphasising various benefits such as immune support, enhancing relaxation, digestive health and brain health and memory. The growing demand for functional…
India faces a critical malnutrition challenge amongst children under five years old. While there has been overall improvement in key indicators, the situation remains severe. Seriously malnourished children face weakened immune systems, potentially…
Health continues to be top-of-mind for many Japanese consumers. However, the health needs of consumers are becoming more diverse and specific, ranging from weight management to the improvement of gut health, sleep, supplementary nutrients, etc.…
Demand for instant tea is dampened as Taiwanese consumers shift towards a healthier mindset in light of the COVID-19 crisis. It is a trend for consumers to have their drinks without sugar in order to stay healthy - sugar has become a major focus of…
The dietary habits of local consumers are changing due to rising health concerns but also increasing concerns around issues such the environment and animal welfare. This in turn is encouraging a growing number of consumers reduce or cutout…
During 2023, consumers in Poland were looking to seek strong nutritional benefits from the food and drinks they consumed, reaching for health and wellness claims. These included reducing levels of fat, salt and sugar, in addition to looking for goods…
Tea is popular in Turkey, with most consumers drinking it daily. Most of the tea that is consumed is also produced within the country. According to the World Tea Committee, Turkey has the highest per capita consumption of tea in the world. The tea…
Demand for caffeination is high in the US, as consumers seek to power through their busy days. While the most aggressive rises in caffeination have come from the soft drinks space, hot drinks have also seen demand for highly caffeinated products…
In 2023, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…
In 2023, Sweden experienced high inflation rates, impacting buying habits as disposable incomes declined. This led consumers to trade down in areas including hot drinks, leading organic options to see a decline in retail value growth. Despite this…
Health and wellness is a growing trend within hot drinks in Poland, with consumers aligning their food and drink choices with healthier lifestyles. Consumers are increasingly looking for low-fat, sugar and salt options while reducing elements they…
Caffeinated products continued to record dynamic growth within hot drinks in 2023, as many local consumers looked to these beverages for an effective energy boost and to remain focused as a result of stress, anxiety and insomnia, resulting from…
Retail sales of hot drinks in general saw a steep decline in 2022 as COVID-19 restrictions were eased and consumers returned to more active lives away from the home, including ordering hot drinks from foodservice outlets. Furthermore, with COVID-19…
Organic remained the leading health and wellness claim in hot drinks in Finland in value terms by some distance in 2023. Products with this positioning performed positively in several categories during the year, as in line with rising…
Despite holding a low overall value sales share within Spanish hot drinks, demand for organic options rose strongly in 2023. The most significant factor limiting stronger demand for organic products is their higher price points compared to standard…
The landscape for no caffeine hot drinks recorded the highest retail value sales in 2023, driven by no caffeine coffee with retail value sales of EUR114 million. Consumers in the Netherlands are increasingly looking for easy ways to improve their…
Hot drinks with natural ingredients remained popular in the Czech Republic in 2023. In terms of innovation, there was a growing product assortment of 100% natural tea (despite the segment’s decline in current value terms) such as Teekanne Ginger &…
As animal welfare and ethical concerns rise in Ireland, vegetarian hot drinks recorded the strongest retail value sales in 2023, with vegetarian coffee accounting for the bulk of sales at EUR39.5 million. While coffee is inherently vegan and…
Public education campaigns and social media are helping to educate people in Indonesia – particularly middle- and higher-income consumers – about the many health risks associated with being overweight or obese. The number of consumers who are…
Natural remained the leading health and wellness claim in hot drinks in Greece in 2023. Coffee and tea have an inherently natural positioning, which resonates strongly with growing consumer concerns about the potentially harmful health effects of…
Fruit/herbal tea has traditionally been a keen area of focus for health and wellness claims in France with consumers attracted to the natural benefits of ingredients such as chamomile, peppermint and fennel, for instance. However, France experienced…
In general, Danish consumers display a notable fondness for organic products, with Euromonitor International’s Health and Nutrition Survey 2023 finding that 26% of respondents sought 100% organic products. Moreover, the health and wellness trend is…
Since the pandemic-era increase of at-home consumption of hot drinks, demand for hot drinks has normalised in Canada, and local consumers are enjoying hot drinks, usually in the form of coffee or tea, both at home and through foodservice. Canadians…
2023 was the first full year of Brazil’s new labelling legislation for packaged foods, after being brought into effect in October 2022. Changes were made to how nutritional labels work and are positioned, by standardising sizes, in addition to…
Consumers moved towards no caffeine hot drinks in various formats in Belgium in 2023. For instance, loose herbal tea is becoming more popular in the Belgian market and is gaining a growing presence in supermarkets, when it was once only sold via…
The COVID-19 pandemic renewed consumer interest in health and wellness in Australia and brought health issues to the fore. This trend continued in 2023, despite daily life returning to normal, with Australian consumers also now concerned with rising…
Volume sales increased in the vast majority of health and wellness hot drinks categories in retail volume terms in 2023. This reflects a clear sign of the strong shift towards health and wellness options across hot drinks in Argentina. While the…
Austrian consumers are increasingly migrating towards health and wellness hot drinks as part of a wider shift towards healthier lifestyles. The outbreak of COVID-19 bolstered health awareness and increased focus on nutrition, motivating Austrians to…
The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. It led to an increased focus on preventive health and wellbeing with this being sustained in part in 2023 by new innovations. For example,…
Hot drink innovations in 2022 were primarily focused on new offerings addressing consumer demand for non-animal products, including healthy plant-based alternatives, across chocolate-based, malt-based and other plant-based drinks. However, these…
The COVID-19 crisis has left a lasting impact on how New Zealanders work, with remote working now firmly entrenched and many companies downsizing their office footprints and actively encouraging employees to work from home. For staff, this reduces…
In 2022, there was a noticeable increase in consumer interest in fortified/functional hot drinks, due to the significant health and wellness benefits they offer. These hot drinks provide a convenient way for individuals to incorporate beneficial…