Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
Since the drastic increase of at-home consumption of hot drinks in response to the pandemic and the ensuing lockdowns, demand for hot drinks appeared to have somewhat normalised in 2022. Local consumers are enjoying hot drinks, usually in the form of…
In 2022, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…
Despite Ireland remaining loyal to its tea-drinking heritage, exemplified by positive performances for Barry’s Tea and Lyons in recent years, local consumers are following health and wellness trends and shifting towards fruit/herbal tea, as the…
The increasing availability of plant-based instant hot drinks, such as coffee, is in line with wellness trends as local consumers perceive plant-based substitutes to be better for the body compared to regular dairy. The dairy element in instant hot…
The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. Indeed, trends such as the increased focus on preventive health, which developed in 2020, remained quite relevant in 2022, with this being…
In 2022, there was a noticeable increase in consumer interest in fortified/functional hot drinks, due to the significant health and wellness benefits they offer. These hot drinks provide a convenient way for individuals to incorporate beneficial…
Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…
Demand for instant tea is being dampened as Taiwanese consumers shift towards a healthier mindset in light of the COVID-19 crisis. It is a trend for consumers to have their drinks without sugar in order to stay healthy. Indeed, sugar has become a…
With the prolonged impact of the pandemic, health continues to be top-of-mind for many Japanese consumers. More people are turning towards beverages that offer fortification or functionality, as these are increasingly seen as options that can help to…
2022 saw a steep decline in demand for hot drinks in Switzerland and this can be seen as the natural reaction to the strong performances that were recorded in the category in 2020 and 2021, when the strict approach taken to social distancing and home…