Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
The nature of modern life has led to a US consumer whose default setting is increasingly one of a high level of stress. This has naturally been a boon to hot drinks with calming claims, particularly those in the herbal tea space, although other…
The COVID-19 crisis has left a lasting impact on how New Zealanders work, with remote working now firmly entrenched and many companies downsizing their office footprints and actively encouraging employees to work from home. For staff, this reduces…
In 2022, health and wellness hot drinks in Korea saw a trend towards consumers looking to reduce potentially harmful ingredients, rather than adding extra benefits. This led to growing consumer demand for better for you products, such as low/no sugar…
Organic claims are significant in both the tea and coffee categories in the hot drinks market in the Netherlands. However, in 2022, there was a sharp decline in retail value sales of the organic claim. While organic remains one of the smaller…
Hot drink innovations in 2022 were primarily focused on new offerings addressing consumer demand for non-animal products, including healthy plant-based alternatives, across chocolate-based, malt-based and other plant-based drinks. However, these…