Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
In 2022, health and wellness hot drinks in Korea saw a trend towards consumers looking to reduce potentially harmful ingredients, rather than adding extra benefits. This led to growing consumer demand for better for you products, such as low/no sugar…
Despite holding a low overall value sales share within Spanish hot drinks, demand for organic options rose strongly in 2023. The most significant factor limiting stronger demand for organic products is their higher price points compared to standard…
In 2023, Sweden experienced high inflation rates, impacting buying habits as disposable incomes declined. This led consumers to trade down in areas including hot drinks, leading organic options to see a decline in retail value growth. Despite this…
Retail sales of hot drinks in general saw a steep decline in 2022 as COVID-19 restrictions were eased and consumers returned to more active lives away from the home, including ordering hot drinks from foodservice outlets. Furthermore, with COVID-19…
Demand for instant tea is dampened as Taiwanese consumers shift towards a healthier mindset in light of the COVID-19 crisis. It is a trend for consumers to have their drinks without sugar in order to stay healthy - sugar has become a major focus of…