Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
Interest in vegan goods in Austria has been bolstered by a rise in plant-based diets, with concerns surrounding environmental and animal welfare shaping buying habits. This consumer trend has impacted health and wellness snacks, with vegan claims…
The outbreak of COVID-19 adversely affected the consumption of snack bars with these products having fallen out of favour as consumers spent more time at home. However, as restrictions were lifted, and consumers started to spend more time away from…
The Irish health agenda, alongside post-pandemic health awareness behaviour, has drastically changed snack purchasing habits among local consumers. In December 2021, the new HFSS (High Fat, Salt and Sugar) rules were unveiled by the Advertising…
Swiss consumers are generally already acutely aware of the immediate health dangers of excessive sugar consumption, including tooth decay and weight problems. Moreover, it is widely understood among the local population that the long-term health…
The return to snacking as a common dietary habit among the Norwegian population during the post-pandemic era supported positive growth across many categories of health and wellness snacks during 2022 as local people returned to their active…
Consumers in Turkey have become highly price-sensitive, given the steep inflation rate and the decrease in tourism, as the country traditionally benefited from tourist arrivals from both Ukraine and Russia, with this disrupted by the war in Ukraine.…
Vegan snacks registered a strong sales performance in 2022 as all vegan categories achieved above average growth, including vegan ice cream, which performed particularly well. Moreover, the range of vegan chocolate confectionery is constantly…
Swedes love their snacks with high levels of per capita consumption for most categories but demand for healthier options remains comparatively quite low. Unlike most packaged food categories where consumers are opting for healthier alternatives of…
Spaniards are increasingly reducing their sugar intake when consuming packaged foods, including snacks that contain low sugar content. This trend has become mainstream within sweet biscuits. Local consumers want to treat themselves but with no…
The increasing awareness of the link between high sugar consumption and obesity, especially amongst children, has shed light on the importance of reducing the sugar content of highly calorific foods, including snacks. Indeed, growing awareness of the…