Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
The Irish health agenda, alongside post-pandemic health awareness behaviour, has drastically changed snack purchasing habits among local consumers. In December 2021, the new HFSS (High Fat, Salt and Sugar) rules were unveiled by the Advertising…
As food manufacturers respond to the shift towards healthier eating habits in Thailand, they are not only introducing new options with no or low sugar claims, but they are also strategically investing in marketing campaigns that align with evolving…
The outbreak of COVID-19 adversely affected the consumption of snack bars with these products having fallen out of favour as consumers spent more time at home. However, as restrictions were lifted, and consumers started to spend more time away from…
Interest in vegan goods in Austria has been bolstered by a rise in plant-based diets, with concerns surrounding environmental and animal welfare shaping buying habits. This consumer trend has impacted health and wellness snacks, with vegan claims…