HW Soft Drinks

As the number of obese and overweight people in Poland has been increasing, NGOs and the Ministry of Health promote increasing physical activity and reducing calorie consumption, especially underlining reducing the consumption of sugary drinks. The…

In 2022, health claims within soft drinks that were a good source of antioxidants, minerals or vitamins grew significantly in Germany. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans sought…

Chinese consumers are becoming increasingly health-conscious and concerned about the negative health effects of excessive sugar consumption. This has led to the rise of better for you soft drinks, including low and no sugar drinks. This is also being…

As obesity and general health are growing concerns among Belgium’s population, low and no sugar soft drinks are becoming more popular and are taking sales share from regular soft drinks. The leader of the category, Coca-Cola, is a significant example…

More consumers are turning towards drinks that offer fortification or functionality, as these are increasingly seen as options that can help to improve their diet. Consumers want to improve any health issues that they are concerned about, and are…

During 2022, the perceptions of Argentinean consumers with regards to health and wellness soft drinks were still being shaped by their experiences during the COVID-19 pandemic, which meant that many consumers remained heavily focused on products with…

2022 saw health and wellness soft drinks outperform the overall soft drinks industry in Switzerland as consumer awareness of the health benefits of consuming health and wellness products generally continued to increase. Numerous categories of health…

The selection of functional soft drinks is growing in Finland and consumers are exhibiting great interest in products that offer added protein and an energy boost. Finns lead hectic and active lifestyles in the cold and dark Nordic climate, making…

Chileans have substantially increased their awareness of the dangers to health that many soft drinks pose for them, especially carbonates and juice, and they are showing interest in improving their overall health. Legislation and more publicly…

Since the pandemic, local consumers have become extremely aware of the importance of health and wellness. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022, 71% of Hong Kong respondents stated that they…

The transition to low sugar and no sugar products began a few years ago, although the pandemic accelerated the trend. The pandemic brought significant changes in the way consumers approached their health and wellness which led to a sudden and…

Due to the negative health effects of COVID-19, during the pandemic shoppers began buying beverages to boost their health, preferring products which claimed benefits such as immune system support. Demand grew for functionality, and thanks to the…

While low sugar content was the major health and wellness consideration amongst consumers over the review period, COVID-19 has brought functional health and wellness benefits to the forefront of consumer decision making. This has positively impacted…

During the pandemic, South Korean consumers became more conscious of the need for healthy hydration and the reduction of sugar consumption. This led to dynamic growth for natural bottled water and “water-like” natural RTD tea. Although decline was…

With the continued development of the health and wellness industry in South Africa, children are being increasingly targeted as a significant consumer group for healthier soft drinks. Much of this is being driven by local parents, who are becoming…

The Saudi government aims to promote physical and social wellbeing and a healthy lifestyle through its Quality of Life programme, which is one of its Vision 2030 initiatives. It pays great attention to sports, as partaking in sports activities has…

Health and wellness soft drinks options remained in demand in 2022 in the Czech Republic, with current value growth driven by inflation and product innovation. A gradual shift from retail to on-trade was also visible, as Czech bars and restaurants…

Local consumers are increasingly prioritising perceived healthier soft drinks, not only due to greater concerns over their health or to a more expanded knowledge of their own needs, but also because of the more expensive retail prices of soft drinks…

The United Arab Emirates has been following a policy of economic diversification, and has continued to build the country as a tourism, retail, and lifestyle destination, which has contributed to the growth of health and wellness soft drinks. The…