Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
In 2022, health claims within soft drinks that were a good source of antioxidants, minerals or vitamins grew significantly in Germany. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans sought…
More consumers are turning towards drinks that offer fortification or functionality, as these are increasingly seen as options that can help to improve their diet. Consumers want to improve any health issues that they are concerned about, and are…
Local consumers are increasingly prioritising perceived healthier soft drinks, not only due to greater concerns over their health or to a more expanded knowledge of their own needs, but also because of the more expensive retail prices of soft drinks…
Due to the negative health effects of COVID-19, during the pandemic shoppers began buying beverages to boost their health, preferring products which claimed benefits such as immune system support. Demand grew for functionality, and thanks to the…
Chileans have substantially increased their awareness of the dangers to health that many soft drinks pose for them, especially carbonates and juice, and they are showing interest in improving their overall health. Legislation and more publicly…