Income and Expenditure

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Significant income inequality and elevated inflation pose challenges to Kenya’s consumer market in the medium term. Discretionary spending is predicted to remain limited, due to the extensive size of social class E. Due to the country’s strong…

Tanzania's per capita income is projected to grow in real terms until 2027, driven by robust economic growth. Middle Youth will dominate the highest earning population band, influencing luxury spending. Income inequality is extremely high and…

Continued income inequality and rising inflation threaten consumer market development in Ghana. With a significant portion of the population allocating most of their income to necessities, discretionary spending is set to remain limited over the long…

Moroccan consumer incomes are expected to rise from 2022 to 2027 due to emergence of better job opportunities and increased remittances. However, the growth is set to be slower than regional average, partly due to climate change affecting…

In 2023, Algeria ranked 16th among Middle East and Africa nations in terms of average gross income. Over the year, the country recorded a decline in per capita disposable income as inflation remained high. Furthermore, income inequality remained a…

In 2023, Angola experienced an economic slowdown, with a decrease in per capita disposable income and falling labour productivity. Despite projections of a 5.5% increase in disposable income over 2023-2028, income inequality and a persistently high…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

In 2023, Egypt’s average gross income ranked 14th among countries in Middle East and Africa, but the country saw a decrease in per capita disposable income in that year, due to slowing economic growth and surging inflation. Future income trends,…

In 2023, South Africa experienced a decrease in per capita disposable income in real terms, largely due to economic slowdown and power outages, which affected productivity and wages. Furthermore, income inequality remained the highest globally, with…

In 2023, Nigeria experienced a significant decrease in per capita disposable income amid the environment of economic slowdown, surging inflation and dropping labour productivity. Due to rapidly increasing costs of everyday items, notably food,…

In 2023, Uganda had the lowest average gross income in the Middle East and Africa but saw a 6.2% rise in per capita disposable income due to robust economic performance. Despite this, income inequality remained significant, with the top 10% of…

In 2023, Ethiopia ranked 23rd out of 25 Middle East and Africa countries in terms of average gross income, as the majority of Ethiopians find themselves in low-paid agricultural jobs. While disposable income increased thanks to a truce in…

In 2023, Côte d’Ivoire showed an impressive economic performance and growth in per capita disposable income. Despite challenges such as high inflation and political tensions, the country’s commitment to macroeconomic stability and structural reforms…