Standardised coverage and timely analysis helping you to understa...
Standardised coverage and timely analysis helping you to understand in-depth detail on the income levels and spending habits of consumers around the world.
From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…
Through to 2040, the Saudi population is set to continue rising due to high fertility rates and longer life expectancy, with the average consumer being 37 years old. Generation Alpha will dominate, comprising over a quarter of the population. Income…
Brazil’s population is projected to maintain solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…
The Danish population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…
Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…