India

In 2023, India's packaging landscape, in addition to a continued focus on consumer convenience and innovation, was also seeing an increasingly sustainable packaging approach. Although PET bottles continue to dominate soft drinks sales, metal beverage…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Sweet biscuits is a category with deep penetration in India, with a substantial share of sales originating from rural areas. Dominated by key players such as Britannia Industries Ltd and Parle Products Pvt Ltd, the success of their brands hinges…

In India, the demand for sugar confectionery in the form of fruit-based gummies has picked up, driven by the shift in consumer preference toward healthier options, and the availability of diverse flavours of gummies. Gummies, due to their…

After seeing dynamic double-digit retail current value growth in 2022, snacks in India witnessed a slowdown in growth in 2023, and this trend is set to continue in 2024. Due to uncertain job market conditions, coupled with unseasonal rains, consumers…

Savoury snacks in India is set for steady growth in both retail volume and current value terms in 2024. Potato chips and puffed snacks are expected to remain the largest categories, attracting healthy demand largely due to their affordable prices and…

Sales of ice cream in India continue to be heavily dependent on seasonality. In 2023, India witnessed unseasonal rains and a shorter summer season, which hampered sales of ice cream across many parts of the country. However, 2024 started on a more…

In India, demand for gum has largely been linked to the smoking population, with many smokers relying on it to freshen their breath and mask the smell of tobacco after smoking. With India’s smoking population set to reach over 32 million in 2024, the…

According to the International Cocoa Organization, global cocoa supply is expected to decline by nearly 11% during the 2023/2024 season. Global cocoa prices continue to witness record highs due to shortage of supply from Africa, which is the primary…

Within luxury goods, premium and luxury cars dominates in India – expected to account for over 40% of overall value sales in 2024. Premium and luxury cars has also been experiencing a remarkable uptick in sales in India, and in 2024 it is set to…

In 2024, designer apparel and footwear is expected to maintain similar solid retail current value growth momentum to that seen the previous year. Women’s designer apparel accounts for the highest share of sales, and is also set to remain the fastest…

In 2024, luxury goods in India is set to continue its momentum from the previous year, with projected double-digit retail current value growth, following an even more robust increase in 2023. The expansion of the aspirational middle-class is a…

Fine wines/champagne and spirits is set to maintain solid retail current value growth in India in 2024, with sales continuing to be overwhelmingly dominated by luxury spirits, especially luxury whiskies. Historically, single malt Scotch dominated…

In 2024, luxury hotels in India is expected to experience double-digit retail current value growth, driven by the rising trend of experiential travel. Consumers are increasingly seeking immersive experiences rather than just a place to stay; they…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in India.

In 2023, total volume sales of wine saw almost a double-digit increase in India. Millennials, a significant group of 331 million individuals, are driving sales, as the category’s sophistication and lower alcohol content (ABV) than spirits make it…

After two years of double-digit total volume growth, the rate of increase for spirits slowed in India in 2023. This slowdown can be attributed to continued recovery for the on-trade channel. When consumers drink outside the home, it typically reduces…

India boasts a young, urban population that is keen to reduce its alcohol consumption and explore beyond traditional beverage categories. To cater to this demand, brands have introduced a diverse range of lower alcohol content Ready-to-Drink (RTD)…

In 2023, beer maintained double-digit total volume growth in India, but the rate of increase saw a slowdown to 10%, after two years of growth at over 30%. However, it should be noted that in 2020 India saw a significant drop in beer consumption due…

In 2023, the alcoholic drinks industry in India maintained dynamic total volume growth, although the rate of increase slowed compared with 2021 and 2022, as sales had already exceeded the pre-pandemic level the previous year. In addition, a greater…