India

According to travel data, domestic tourism is expected to show double-digit growth in the number of trips in 2024, given consumers are able to travel to explore different places thanks to faster and more efficient transport systems, and the greater…

In 2024, pet care in India is expected to maintain dynamic retail volume and current value growth, fuelled by the rising pet population, increasing pet humanisation, and easier access to pet food and pet products. Growing awareness of the importance…

Other pet food in India is set to maintain solid retail volume and current value growth in 2024. Fish food is expected to maintain its dominance in other pet food, and also see the strongest growth in this year, thanks to conducive factors such as…

Sales of dog food in India are set to continue to surge in retail current value terms in 2024, driven by the ongoing rise in dog adoptions, and the increasing desire to provide packaged food for pets. Historically, leading dog food brands offered a…

Cat food in India is expected to maintain dynamic retail volume and current value growth in 2024. Due to increasing urbanisation, consumers are moving to smaller homes. As a result, they are seeking pets more suitable for limited spaces than dogs,…

Total packaging volumes for sweet spreads continued to grow dynamically in 2023, as Indian consumers’ awareness of Western diets continued to increase. Rapid urbanisation and exposure to global culture also helped drive this trend, while hectic…

In the wake of the pandemic, a number of factors have helped maintain an ongoing interest in home cooking, after the boost to this trend driven by COVID-19 restrictions. Hybrid work modes have become widespread in India, seeing consumers continuing…

With busy lives in India’s urban centres, consumers are increasingly looking for convenient and time-saving packaged food products. While Indians traditionally consumed fresh meat, rapid urbanisation and less free time to spend cooking have been…

Frozen processed potatoes saw one of the strongest growth rates in processed fruit and vegetables in terms of packaging volumes in India in 2023. These are increasingly popular as a snacking option in the country. Exposure to limited-service…

Plant-based dairy packaging in India is accounted for only by plant-based milk, with sales of other plant-based dairy products insignificant. Smaller pack sizes of plant-based milk, such as 200ml and 236ml, are the most popular, as consumers are…

Total meals and soups packaging volumes maintained dynamic growth in 2023, as increasingly time-strapped Indian consumers with busy lifestyles drove demand for meals and soups, boosting packaging unit volumes of the main pack types in the category –…

India is the largest producer of dairy products in the world and within this, milk is the largest category in terms of volume sales. Traditionally, a large part of India’s milk sales were accounted for by informal trade in the form of door-to-door…

Flexible plastic accounted for the highest share of packaging volumes in countlines in 2023, and gained share of overall packaging volumes in this category. The rising popularity of this pack type is due to its versatility, convenience, and…

Folding cartons remained the most popular choice for packaging powder milk formula in 2023. However, powder milk formula packaged in metal tins remains a popular choice for brands such as Dexolac in India, as metal tins offer excellent protection…

Video games in India maintained its strong growth trajectory in current value terms in 2023, although the rate of increase slowed compared with 2022, due to factors such as economic uncertainty, inflation, and greater mobility outside the home.…

Traditional toys and games in India returned to growth in 2023. In the previous year, the category was plagued by import restrictions and strict BIS certification standards, which made it difficult for many leading toy manufacturers to import…

Toys and games in India witnessed strong positive current value growth in 2023. After three years of decline, traditional toys and games experienced a strong rebound as the supply situation improved, and major players such as Mattel and Hasbro…

This report provides valuable insights into product innovation in India, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

Sunglasses in India is set to witness a significant surge in current value sales in 2024, primarily fuelled by the increasing number of outdoor events and the increase in travel, as well as the growing popularity of sunglasses for fashion reasons.…

Following its recovery from the impact of the pandemic in 2022, spectacles in India experienced robust double-digit current value growth the subsequent year. However, the pace of growth is set to moderate in 2024, reflecting a mature environment with…