India

The Mumbai in India report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Delhi in India report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…

In 2023, the majority of Indian households were couples with children, with a shift towards smaller family sizes and a below average birth rate. Over 2023-2028, the number of households is projected to grow by 6.1%, with couples without children…

In 2023, India ranked 16th among Asia Pacific countries in terms of average gross income. Disposable income per capita grew in 2023 driven by the country’s relatively strong economic expansion and increased labour productivity. However, income…

The global labour markets are rapidly evolving, influenced by demographic shifts, technological advancements, changing workforce preferences, and unexpected events. While this transformation impacts costs, productivity and economic growth, it also…

According to travel data, domestic tourism is expected to show double-digit growth in the number of trips in 2024, given consumers are able to travel to explore different places thanks to faster and more efficient transport systems, and the greater…

In 2024, pet care in India is expected to maintain dynamic retail volume and current value growth, fuelled by the rising pet population, increasing pet humanisation, and easier access to pet food and pet products. Growing awareness of the importance…

Other pet food in India is set to maintain solid retail volume and current value growth in 2024. Fish food is expected to maintain its dominance in other pet food, and also see the strongest growth in this year, thanks to conducive factors such as…

Sales of dog food in India are set to continue to surge in retail current value terms in 2024, driven by the ongoing rise in dog adoptions, and the increasing desire to provide packaged food for pets. Historically, leading dog food brands offered a…

Cat food in India is expected to maintain dynamic retail volume and current value growth in 2024. Due to increasing urbanisation, consumers are moving to smaller homes. As a result, they are seeking pets more suitable for limited spaces than dogs,…

Total packaging volumes for sweet spreads continued to grow dynamically in 2023, as Indian consumers’ awareness of Western diets continued to increase. Rapid urbanisation and exposure to global culture also helped drive this trend, while hectic…

In the wake of the pandemic, a number of factors have helped maintain an ongoing interest in home cooking, after the boost to this trend driven by COVID-19 restrictions. Hybrid work modes have become widespread in India, seeing consumers continuing…

With busy lives in India’s urban centres, consumers are increasingly looking for convenient and time-saving packaged food products. While Indians traditionally consumed fresh meat, rapid urbanisation and less free time to spend cooking have been…

Frozen processed potatoes saw one of the strongest growth rates in processed fruit and vegetables in terms of packaging volumes in India in 2023. These are increasingly popular as a snacking option in the country. Exposure to limited-service…

Plant-based dairy packaging in India is accounted for only by plant-based milk, with sales of other plant-based dairy products insignificant. Smaller pack sizes of plant-based milk, such as 200ml and 236ml, are the most popular, as consumers are…

Total meals and soups packaging volumes maintained dynamic growth in 2023, as increasingly time-strapped Indian consumers with busy lifestyles drove demand for meals and soups, boosting packaging unit volumes of the main pack types in the category –…

India is the largest producer of dairy products in the world and within this, milk is the largest category in terms of volume sales. Traditionally, a large part of India’s milk sales were accounted for by informal trade in the form of door-to-door…

Flexible plastic accounted for the highest share of packaging volumes in countlines in 2023, and gained share of overall packaging volumes in this category. The rising popularity of this pack type is due to its versatility, convenience, and…

Folding cartons remained the most popular choice for packaging powder milk formula in 2023. However, powder milk formula packaged in metal tins remains a popular choice for brands such as Dexolac in India, as metal tins offer excellent protection…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in India covers production and consumption trends in agricultural commodities, energy…

Video games in India maintained its strong growth trajectory in current value terms in 2023, although the rate of increase slowed compared with 2022, due to factors such as economic uncertainty, inflation, and greater mobility outside the home.…

Traditional toys and games in India returned to growth in 2023. In the previous year, the category was plagued by import restrictions and strict BIS certification standards, which made it difficult for many leading toy manufacturers to import…

Toys and games in India witnessed strong positive current value growth in 2023. After three years of decline, traditional toys and games experienced a strong rebound as the supply situation improved, and major players such as Mattel and Hasbro…

This report provides valuable insights into product innovation in India, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

The briefing explores trends in the global structure amid rising economic and geopolitical uncertainty. As global economy evolves, countries and companies will need to find ways to diversify the supply of critical components. This will require…

Sunglasses in India is set to witness a significant surge in current value sales in 2024, primarily fuelled by the increasing number of outdoor events and the increase in travel, as well as the growing popularity of sunglasses for fashion reasons.…

Following its recovery from the impact of the pandemic in 2022, spectacles in India experienced robust double-digit current value growth the subsequent year. However, the pace of growth is set to moderate in 2024, reflecting a mature environment with…

Eyewear in India is set to demonstrate double-digit current value growth in 2024, owing to the strong traction for categories such as daily disposable contact lenses and sunglasses. Notably, consumer perceptions regarding eyewear have undergone a…

Contact lenses in India has been experiencing robust growth, with a further double-digit current value increase expected to be observed in 2024. This expansion can be attributed to rising awareness amongst consumers regarding the usage and benefits…

Homewares in India maintained current value growth in 2023, although this was lower than seen in the previous two years, as sales had already recovered from the 2020 decline. Nevertheless, kitchenware continued to witness a surge in demand,…

Home improvement in India has been experiencing a surge in growth, and solid but slower current value growth continued in 2023, buoyed by several key factors. Reductions in raw materials costs contributed to increased affordability, making home…

Home furnishings in India maintained solid, although slower, current value growth in 2023. One factor driving growth was the popularity of Light Emitting Diode (LED) lamps, with sales driven by increasing consumer awareness of the energy efficiency…

Home and garden in India demonstrated resilience and growth in current value terms in 2023, buoyed by various factors which drove increased consumer spending on such products. With rising disposable incomes and a surge in real estate investments,…

In 2023, in a continuation of the trend seen for the previous two years, gardening in India witnessed double-digit current value growth. Growth was driven by a significant surge in the trend of “green-gifting”, particularly emphasising the popularity…

In 2023, India’s GDP growth rate slowed to 6.9%, but still surpassed the Asia Pacific average, driven by robust private spending. However, per capita GDP remained below the regional average. Looking ahead, the economy is projected to slow further in…