India

The maturity of wound care in India is set to contribute to only low single-digit current value growth in 2023. As a mature category, it has already achieved saturation thanks to established products, preventing higher growth. Saturation also deters…

Vitamins is set to maintain consistent solid current value growth in India in 2023. The pandemic accelerated the growth of vitamins in India, as consumers began to better understand the importance of health and wellness. This trend has continued, and…

Digestive remedies is set to see single-digit current value growth in 2023, primarily driven by the increasing trend of people eating at restaurants more frequently. This shift can be attributed to fast-paced urban lifestyles, which often leave…

During 2022, India continued to witness a growing preference for low-calorie alcoholic beverages, as well as those with a lower alcohol content. This was driven by growing levels of health-consciousness and changing lifestyles post-COVID-19.…

Snacks in India experienced strong double-digit value growth in 2022 supported by the strong performances of ice cream and chocolate confectionery. Post-pandemic, pent-up demand combined with the extended summer season drove the growth of ice cream,…

In 2022, depilatories returned to current value growth, after declines in the previous two years in India. The major growth drivers in 2022 were increased concern about personal appearance, increased trips outside of the home, and a surge in travel.…

Contact lenses in India has been experiencing robust growth, with a further double-digit current value increase expected to be observed in 2024. This expansion can be attributed to rising awareness amongst consumers regarding the usage and benefits…

Despite its already high base, rice, pasta and noodles in India saw dynamic double-digit retail volume and current value growth in 2023, with strong increases across all categories. With increasing digital penetration, the usage of OTT platforms such…

Processed fruit and vegetables saw solid retail volume growth and double-digit current value growth in India in 2023. The per capita consumption of processed fruit and vegetables remained low in India in 2023, as fresh fruit and vegetables continue…

In 2023, retail value sales of cooking ingredients and meals in India displayed high growth following the stabilisation of edible oils, the high value growth of ready meals, and a stable performance by mature categories such as sauce, dips and…