India

Value sales of butter and spreads recorded double-digit growth in 2023, with demand rising steadily. Traditionally in India, butter and ghee has been prepared at home from milk as it is considered more budget-friendly. Butter and ghee are extensively…

Bags and luggage experienced significant current value growth in India in 2023, marking a remarkable rebound from the setbacks faced during the COVID-19 pandemic. The category was heavily impacted by lockdown restrictions and decreased travel…

Following the reopening of schools and offices, many local consumers have been returning to pre-pandemic lifestyles and thus are more pressed for time. With expansion of the employed female population, households are looking for appliances that allow…

Soy drinks continued to dominate demand for plant-based milk in India at the end of the review period. It is popular for several reasons. Firstly, soy is widely consumed in India in various forms, where it is used in different vegetable-based dishes,…

Toys and games in India witnessed strong positive current value growth in 2023. After three years of decline, traditional toys and games experienced a strong rebound as the supply situation improved, and major players such as Mattel and Hasbro…