India

The ongoing demand for bottled water in India can be attributed primarily to two factors: the scarcity of clean drinking water and rising health concerns. UNICEF reports that less than 50% of the Indian population has access to clean drinking water,…

Air care experienced positive retail volume and current value growth in India in 2023, driven by factors such as greater consumer awareness, increasing urbanisation, and improved distribution channels. The growing trend towards self-care and wellness…

Direct selling saw solid current value growth in India in 2023, although the rate of increase slowed compared with the previous year, returning to growth similar rates to those seen pre-pandemic. Nevertheless, this was impressive, considering the…

The demand for sportswear experienced a substantial surge in the post-COVID-19 era, driven by a shift in consumer preference towards adopting a healthier and fitness-oriented lifestyle in India. This transformation is evident in the growing emphasis…

Sales of dog food in India are set to continue to surge in retail current value terms in 2024, driven by the ongoing rise in dog adoptions, and the increasing desire to provide packaged food for pets. Historically, leading dog food brands offered a…

Sunglasses in India is set to witness a significant surge in current value sales in 2024, primarily fuelled by the increasing number of outdoor events and the increase in travel, as well as the growing popularity of sunglasses for fashion reasons.…

Sales of RTD coffee in India were negligible over the review period, with this expected to remain the case over the forecast period.

India's youthful population, with 327 million millennials and 378 million Generation Z individuals as of 2023, has become a significant driver of juice consumption in the country. This young demographic, combined with growing health consciousness, is…

Starchy roots is set to maintain slow and stable total volume growth in India in 2023, with increases expected by all measures. Potatoes remains by far the dominant category within starchy roots, but is set to see the slowest rate of growth in 2023.…

Meat is expected to maintain solid total volume growth in India in 2023. Amongst all the meats that are available in the Indian market, poultry is the most popular type, due to widespread consumer acceptance, availability across all different areas…

Fresh food is set to display high single-digit retail current value growth in India in 2023, thanks to rises in unit prices and steady retail volume growth. Many fresh food categories have experienced inflation due to lower production estimates,…

In 2023, retail current value growth across most home care categories was lower in India than in the previous year, on account of softening inflation, but remained robust, as consumption in rural markets picked up, and the resumption of out-of-home…

Staple foods saw high retail current value growth in India in 2023, on the back of favourable macroeconomic factors and changing consumer preferences regarding food choices. Favourable macroeconomic factors such as high GDP growth and rising median…

After witnessing a significant fall in current value sales in 2020, in the first year of the pandemic, hypermarkets returned to dynamic growth in India in 2021 and 2022, and this trend continued in 2023, finally rising above the 2019 level of sales…

Consumer lending is growing at a healthy pace in India, driven by evolving lifestyle preferences where consumers strive for a higher standard of living and access to modern amenities. The country’s growing economy, rising disposable incomes, and…

In India, the demand for larger pack sizes, which offer better value for money, has surged due to inflation, especially in the wine industry, where 750ml sizes are popular for both individual consumption and sharing during social gatherings. The rise…

Eyewear in India is set to demonstrate double-digit current value growth in 2024, owing to the strong traction for categories such as daily disposable contact lenses and sunglasses. Notably, consumer perceptions regarding eyewear have undergone a…

Homewares in India maintained current value growth in 2023, although this was lower than seen in the previous two years, as sales had already recovered from the 2020 decline. Nevertheless, kitchenware continued to witness a surge in demand,…

With the waning impact of the pandemic, off-trade sales of RTD tea in India have been increasing due to the drink’s convenient on-the-go nature. Hindustan Unilever dominates demand for still RTD tea, with a nationwide presence primarily driven by its…

In India, pulses is set to maintain solid total volume growth in 2023, with increases across all categories. Pulses continue to feature prominently in a wide array of traditional dishes in the country, ranging from dals (lentil soups) to curries.…

In 2023, growth in polishes slowed in retail volume and current value terms compared with 2022, but the category continued its rebound post-pandemic, with retail value sales finally returning to the pre-pandemic (2019) level, even though retail…

During the pandemic, dishwashers experienced a surge in sales as consumers were confined to their homes and therefore sought appliances that would help simplify household chores while they tried to balance work and childcare responsibilities.…

A government-led financial inclusion initiative is enticing a burgeoning population to embrace the formal banking sector, which is acting in favour of further driving debit card penetration. The government’s financial inclusion initiative, also known…

With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven by a resurgence in socialising among the younger generation, thereby driving off-trade demand for sports drinks in India. Various…

The return to in-person schooling after the lifting of COVID-19 restrictions in India provided a boost to writing instruments in 2023, with double-digit current value growth maintained. With schools fully reopened, students are attending classes in…

Charge cards in India remained a niche category within financial cards and payments in 2023, largely due to higher eligibility criteria for issuance. Given the higher credit score and minimum salary requirement for a charge card in comparison to…

In 2023, a notable rise in social activities was observed, particularly with an increase in the number of women venturing out for work, which contributed to a significant surge in their spending on business attire, thereby fostering the growth of…

Premium men’s jeans, and particularly premium women’s jeans, experienced robust value growth in 2023. The surge in demand can be attributed to a shift in consumer preference towards investing in high-quality jeans that offer durability and longevity.…

2023 witnessed a notable rise in celebrations, following missed opportunities for major gatherings during the pandemic. Sweets and desserts play a major role in celebrations, ranging from traditional sweets to Western options such as cakes,…

Retail demand for cheese in India continued to grow in 2023, as major players introduced new variants and expanded their ranges to cater for different consumption occasions. There is increasing demand for Western breakfasts among urban households,…

Folding cartons remained the most popular choice for packaging powder milk formula in 2023. However, powder milk formula packaged in metal tins remains a popular choice for brands such as Dexolac in India, as metal tins offer excellent protection…

Street stalls/kiosks maintained growth in outlet numbers and current value sales in India in 2023, with transaction volumes also finally exceeding the pre-pandemic (2019) level in this year. Street stalls/kiosks has historically been dominated by…

Along with the expansion of outlet numbers, full-service restaurants saw positive but slowing current value growth in India in 2023. Family gatherings and special occasions provided significant footfall for Asian full-service restaurants, which…

While the growth rate for the category slowed marginally in 2023, retail volume sales remained robust due to factors such as rising awareness, new product innovation and launches, and greater mobility. A growing emphasis on hygiene, personal…

Pre-paid card transactions witnessed healthy double-digit growth in transaction volumes over 2021-2022. However, in 2023, the category witnessed a decline in volume of transactions as consumers became increasingly inclined to choose alternative…

Fish and seafood is expected to maintain dynamic total volume growth in India in 2023, with growth across all categories, with the dominant product type being fish. Many consumers enjoy having a starter when they visit a restaurant, and fish-based…

Self-service cafeterias maintained outlet growth and continued to increase in current value terms in India in 2023. However, it remained by far the smallest channel, representing less than 1% of overall consumer foodservice value sales in India in…

General merchandise stores maintained dynamic double-digit current value growth in India in 2023, and finally saw the recovery of its sales to the pre-pandemic level. Growth was also seen in outlet numbers, which rose to over 4,000 stores, all of…

Sugar and sweeteners is expected to see continued total volume growth in India in 2023. Meanwhile, retail current value growth is expected to be significantly higher than retail volume growth, primarily due to retail price increases as a result of…

Amidst the challenges of COVID-19, rural regions played a pivotal role in boosting the demand for fmcg products, including other hot drinks. Factors such as reverse migration contributed to the surge in demand. However, as of 2023, consumer demand in…

The category of large cooking appliances remained relatively small in 2023 due to cultural differences, wherein most local consumers rely heavily on freestanding appliances, such as freestanding hobs (included in small cooking appliances), as opposed…

After a year of strong recovery in 2022, the growth of home laundry appliances marginally slowed in 2023, but demand remained robust due to factors such as increasing penetration, a greater need for convenience-driven appliances, access to financing…

Food preparation appliances witnessed flat growth in 2023 due to slow demand as consumers diverted their share of wallet from durables and appliances to essential products. The cost-of-living crisis and inflation resulted in consumers pushing back…

India’s distinction as having one of the youngest populations globally provides a significant advantage, particularly when it comes to fashion. With a substantial proportion of the population belonging to younger age groups, the country boasts a…

Total packaging volumes for sweet spreads continued to grow dynamically in 2023, as Indian consumers’ awareness of Western diets continued to increase. Rapid urbanisation and exposure to global culture also helped drive this trend, while hectic…

The PET bottle is the leading pack type for soft drinks in India and was seeing strong growth at the end of the review period, which is expected to continue over the forecast period. This growth can be attributed to various reasons, firstly, this…

Value sales of butter and spreads recorded double-digit growth in 2023, with demand rising steadily. Traditionally in India, butter and ghee has been prepared at home from milk as it is considered more budget-friendly. Butter and ghee are extensively…

Toys and games in India witnessed strong positive current value growth in 2023. After three years of decline, traditional toys and games experienced a strong rebound as the supply situation improved, and major players such as Mattel and Hasbro…

In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns…

Flexible aluminium/plastic remains the most widely used pack type in hot drinks in India, mainly because of Its role in the packaging of tea, which dominates volume sales in hot drinks. Flexible aluminium/plastic has superior barrier properties that…