India

With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…

People were finally able to travel in 2022, after almost two years of restrictions. Since the pandemic prevented individuals from leaving their homes, 2022 served as a year of travel for the populace. Recovery in the travel industry also encouraged…

Dietary supplements has been experiencing significant growth in India, primarily owing to the growing challenge of maintaining a balanced diet in the face of increasingly hectic and sedentary lifestyles. As the pace of life accelerates and work…

Rising health awareness amongst consumers in India is set to lead to double-digit current value growth in consumer health in 2023. In the wake of the pandemic, people have undergone a transformative shift in their priorities, emphasising health and…

In 2022, fragrances in India witnessed healthy double-digit current value growth on the back of favourable external factors, such as the full return of social gatherings, the surge in demand for domestic travel, and the return of most offices and…