India

This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in India.

Bangalore and Mumbai are India’s most economically vibrant cities, supported by strong demographics, services sectors and higher consumer expenditure. Meanwhile, Ghaziabad holds the highest potential for future economic growth. However, challenges…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

India remains among the lower third countries globally in the Economic Freedom Index, weighed down by poor fiscal health and lack of monetary freedom. In addition, an inefficient judicial system, skills shortages and lagging digitalisation further…