Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Store cards remains a negligible category in the country. The majority of establishments in India tend to offer loyalty cards (these can be used to add and store reward points as credit currency, a simpler solution without the threat of debt…
Cider/perry held only a negligible presence in India in 2021. Given the country’s hot climate and interest in sparkling drinks it would suggest there is a potential market for these products, although currently cider/perry is only being produced on a…
Flexible plastic is the dominant pack type in India’s home care market. The presence of numerous small players in the marketplace is a significant contributory factor to this trend. As these small players are trying to compete with the larger,…
India has a relatively stable political environment, but discrimination of minority groups is on the rise and the country has weak state finances. Economic development has outpaced peers and prospects for international trade are positive, although…
Hair care packaging, which is the biggest category in beauty and personal care in unit volume terms, continued to record positive growth in 2022, driven by increased consumer awareness of hair care and a focus on personal grooming, which is helping…
In 2022, the competitive landscape for baby and child-specific products intensified, largely due to external investment in domestic baby products companies. This influx of funds allowed domestic brands to boost their reach, and as a result parents…
Volume growth in bath and shower is slowing down in India, due to the already high penetration of the dominant category, bar soap. Brands are focusing on ingredient-led launches to develop and expand their premium bar soap portfolios in a bid to…
At the start of 2022, India witnessed a third wave of COVID-19, but this was far less intense in terms of severity than prior waves of the pandemic, witnessed in 2021. In addition, the government rolled out vaccination for children aged 12-18 in…
In 2022, the return of social gatherings, coupled with an increased focus on multifunctional products, allowed colour cosmetics in India to witness healthy growth, which ultimately drove the category beyond the pre-pandemic level of value sales.…
The lifting of COVID-19 restrictions, the resumption of regular scheduled international flights, and the release of pent-up travel demand from the pandemic years led to a surge in travel trips in India in 2022, which in turn accelerated the growth of…
In 2022, depilatories returned to current value growth, after declines in the previous two years in India. The major growth drivers in 2022 were increased concern about personal appearance, increased trips outside of the home, and a surge in travel.…
In 2022, fragrances in India witnessed healthy double-digit current value growth on the back of favourable external factors, such as the full return of social gatherings, the surge in demand for domestic travel, and the return of most offices and…
In recent years, a fascinating trend took the beauty industry by storm – the “skinification” of hair. This is the trend of using skin care ingredients in hair care products, or applying the concepts of skin care in hair care, and recently there has…
The beauty and personal care industry in India continues to be dominated by mass products, as a large part of the consumer base in India is price-sensitive due to limited household incomes. Furthermore, as per Euromonitor’s Economies and Consumers…
Men’s grooming in India has experienced inflationary pressures and supply chain disruptions, impacting the availability and pricing of key commodities, particularly in men’s shaving. These challenges have been influenced by various factors, including…
With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…
India is one of the fastest growing economies in the world, with a large young population. Its rising GDP per capita is fuelling the growth of the economy. Real GDP in India continued to expand in 2022, recording 7% growth, outperforming the average…
People are becoming increasingly keen to care for their skin as they become more aware of the negative effects that pollution, stress, and lifestyle choices can have on skin health. Consumers in India are therefore increasingly turning to functional…
People were finally able to travel in 2022, after almost two years of restrictions. Since the pandemic prevented individuals from leaving their homes, 2022 served as a year of travel for the populace. Recovery in the travel industry also encouraged…
With mobility returning to pre-COVID levels, the frequency of consumption occasions has increased. This has led to the fastest volume growth in a decade, primarily driven by India's sizable population of working individuals. As of 2022, according to…
Manufacturers express deep dissatisfaction with the current taxation of cigars and cigarillos, which equates them to cigarettes. Manufacturers argue that these products are considered luxuries and are less addictive, with most consumers not inhaling…
The Indian government took measures to prohibit direct and indirect advertising of tobacco products, including smokeless tobacco, following its ratification of the World Health Organisation (WHO) Framework Convention on Tobacco Control (FCTC) and the…
With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…
During COVID-19 lockdowns in India in 2020, the government deemed alcoholic drinks to be non-essential, meaning that production and sales via both the retail and foodservice channels came to a temporary halt in this year. The closure during lockdowns…
Despite consumer spending power and their desire to travel being impacted by a number of global and domestic issues, including higher living costs, unprecedented inflation levels and uncertainties deriving from the war in Ukraine, India has seen a…
Value sales of fine wines/champagne and spirits grew by 9% to reach INR12.0 billion in 2023, boosted by a consumer desire to have fun and enjoy experiences after the pandemic. Socialising – both at home as well as in the on-trade – remains a priority…
Retail sales of luxury goods in India increased by 3% in current value terms to reach INR553.8 billion in 2023. The post-lockdown period saw a focus on recovery and a revival of normal consumer behaviour, encompassing working, shopping, the…
Personal luxury retail sales increased by 11% in current value terms to reach INR256.2 billion in 2023, supported by growth recorded by leading players such as LVMH Watch & Jewellery India Pvt Ltd, Louis Vuitton India Retail Pvt Ltd and Hermès India…
Value sales of premium and luxury cars fell by 7% to INR245.9 billion in 2023. While supplies have improved, there is still a massive order backlog, with the waiting period for most luxury models stretching from two to 10 months. In addition, while…
The per capita consumption of chocolate confectionery in India in 2023 is only 7% of consumption in the US and 10% of consumption in the UK. Generally, chocolate confectionery in India has limited mind space association, primarily focused on gifting,…
The demand for gum, namely chewing gum and bubble gum, remains relatively muted in 2023. A large proportion of gum purchases are impulse in nature and low-ticket price purchases. Most purchases of gum tend to be made from small local grocers, and are…
2022 was exceptional for ice cream, with year-on-year value growth of 38% compared to 2021. This was because of extreme hot weather combined with pent-up demand. According to IMD (Indian Metrological Department), India had one of the hottest summers…
According to Euromonitor International’s Economies and Consumer data for India, the percentage of households with access to the internet has increased from 29.2% in 2019 to 45.3% in 2023. With greater access to the internet, there has been a marked…
Snacks in India experienced strong double-digit value growth in 2022 supported by the strong performances of ice cream and chocolate confectionery. Post-pandemic, pent-up demand combined with the extended summer season drove the growth of ice cream,…
In a category saturated with toffees, caramels and nougat, boiled sweets and mints in India, pastilles, gummies, jellies, and chews bring a novelty factor in terms of product format, healthier alternative perspective and interesting flavours. Falero,…
Traditionally, sweet biscuits are generally consumed in India with tea and coffee or as an impulse indulgence. With increasingly health-conscious consumers in the country, there is greater scrutiny over the levels of sugar present in sweet biscuits.…
India was one of the few significant international markets to have registered a full recovery in alcohol drink sales in volume terms in 2022. The country's relatively young population played a pivotal role in this regard, setting it apart from…
Beer volumes surpassed pre-COVID-19 levels in 2022. This was partly attributable to India's historically low per capita consumption and the lower starting point created by the pandemic. Indeed, 2020 witnessed a significant decline in beer consumption…
During 2022, India continued to witness a growing preference for low-calorie alcoholic beverages, as well as those with a lower alcohol content. This was driven by growing levels of health-consciousness and changing lifestyles post-COVID-19.…
United Spirits continued to lead the overall market for spirits in India in 2022, being the local representative of global player Diageo Plc. However, the company witnessed a significant decline in volume share during the year, as it shifted its…
Samant Soma Wines Ltd continued as the frontrunner in the wine industry in 2022. The player boasts a diverse portfolio encompassing wines crafted from 15 distinct grape varieties and showcases a collection of 56 labels. These wines are meticulously…
Following two years of strong retail volume growth at the height of the COVID-19 pandemic, computers and peripherals slowed down in 2022. This trend continued in 2023, with portable computers witnessing negative retail volume growth. During the…
Consumer electronics witnessed solid retail volume and current value growth in 2023, although performances varied across different categories. While in-home and portable consumer electronics fared well due to robust growth in True Wireless Stereo…
After seeing tremendous growth in the past two years, TWS witnessed a slowdown in 2023 in retail volume and current value terms. TWS earbuds have surged in popularity in recent years as consumer prefer the absence of wires (allowing for greater…
In 2023, home audio and cinema in India continues to face decline in retail volume terms, due to macroeconomic factors and waning consumer interest in such products. Rising inflationary concerns are dampening demand for home audio and cinema as these…
In 2023, the home video category in India continues to grow in retail volume and current value terms, mainly due to the rising adoption of internet-enabled smart TVs. Factors such as increased affordability, rising internet penetration, the rollout…
Retail volume sales of digital cameras and digital camcorders continue to decline in 2023, due to rising smartphone penetration and weak macroeconomic factors. Imaging devices are being purchased by consumers interested in documenting events, such as…
Retail volume and current value sales of in-car entertainment continued to decline in 2023 due to multiple factors. Firstly, new car models are increasingly coming pre-equipped with the latest technology and components such as built-in navigation…
In 2023, the mobile phones category in India witnessed decline in retail volume terms, due to lower demand for feature phones that face fierce competition from smartphones. Limited innovation and unfavourable macroeconomic conditions have also…
In 2023, portable players in India saw positive retail volume and current value growth, driven solely by the sale of wireless speakers. The vast majority of sales in portable players can be attributed to wireless speakers, which are witnessing…