India

With the waning impact of the pandemic, off-trade sales of RTD tea in India have been increasing due to the drink’s convenient on-the-go nature. Hindustan Unilever dominates demand for still RTD tea, with a nationwide presence primarily driven by its…

Sales of RTD coffee in India were negligible over the review period, with this expected to remain the case over the forecast period.

With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven by a resurgence in socialising among the younger generation, thereby driving off-trade demand for sports drinks in India. Various…

Away-from-home (AFH) tissue and hygiene maintained a second year of double-digit current value growth in India in 2023. AFH hygiene, which consists only of AFH incontinence products, saw the strongest increase. With the growing prevalence of…

Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual…

Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the…

In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns…

In 2023, retail tissue continued to experience double-digit retail volume and current value growth in India, on the basis of changing hygiene practices, increasing consumer awareness, and habit persistence. Traditionally, cloth rags and fabric were…

Tissue and hygiene in India continued its positive trajectory in volume and current value terms in 2023, with growth for both retail and away-from-home (AFH) tissue and hygiene. In most categories, volume growth slowed slightly compared with 2022.…

In 2023, wipes maintained dynamic double-digit retail volume and current value growth in India. Sales of home care wipes and floor cleaning systems remained negligible in 2023, therefore all sales were accounted for by personal wipes. The surge in…

In 2023, in a continuation of the trend seen for the previous two years, gardening in India witnessed double-digit current value growth. Growth was driven by a significant surge in the trend of “green-gifting”, particularly emphasising the popularity…

Home and garden in India demonstrated resilience and growth in current value terms in 2023, buoyed by various factors which drove increased consumer spending on such products. With rising disposable incomes and a surge in real estate investments,…

Home furnishings in India maintained solid, although slower, current value growth in 2023. One factor driving growth was the popularity of Light Emitting Diode (LED) lamps, with sales driven by increasing consumer awareness of the energy efficiency…

Home improvement in India has been experiencing a surge in growth, and solid but slower current value growth continued in 2023, buoyed by several key factors. Reductions in raw materials costs contributed to increased affordability, making home…

Homewares in India maintained current value growth in 2023, although this was lower than seen in the previous two years, as sales had already recovered from the 2020 decline. Nevertheless, kitchenware continued to witness a surge in demand,…

Contact lenses in India has been experiencing robust growth, with a further double-digit current value increase expected to be observed in 2024. This expansion can be attributed to rising awareness amongst consumers regarding the usage and benefits…

Eyewear in India is set to demonstrate double-digit current value growth in 2024, owing to the strong traction for categories such as daily disposable contact lenses and sunglasses. Notably, consumer perceptions regarding eyewear have undergone a…

Following its recovery from the impact of the pandemic in 2022, spectacles in India experienced robust double-digit current value growth the subsequent year. However, the pace of growth is set to moderate in 2024, reflecting a mature environment with…

Sunglasses in India is set to witness a significant surge in current value sales in 2024, primarily fuelled by the increasing number of outdoor events and the increase in travel, as well as the growing popularity of sunglasses for fashion reasons.…

This report provides valuable insights into product innovation in India, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.