India

The demand for gum, namely chewing gum and bubble gum, remains relatively muted in 2023. A large proportion of gum purchases are impulse in nature and low-ticket price purchases. Most purchases of gum tend to be made from small local grocers, and are…

General merchandise stores maintained dynamic double-digit current value growth in India in 2023, and finally saw the recovery of its sales to the pre-pandemic level. Growth was also seen in outlet numbers, which rose to over 4,000 stores, all of…

In 2023, in a continuation of the trend seen for the previous two years, gardening in India witnessed double-digit current value growth. Growth was driven by a significant surge in the trend of “green-gifting”, particularly emphasising the popularity…

Along with the expansion of outlet numbers, full-service restaurants saw positive but slowing current value growth in India in 2023. Family gatherings and special occasions provided significant footfall for Asian full-service restaurants, which…

Fruits is expected to maintain dynamic total volume growth in India in 2023, with all categories set to see growth, as well as all channels. Heatwaves in 2023, with temperatures soaring above 45°C, and the early onset of summer, boosted sales of…