India

In 2022, the competitive landscape for baby and child-specific products intensified, largely due to external investment in domestic baby products companies. This influx of funds allowed domestic brands to boost their reach, and as a result parents…

Away-from-home (AFH) tissue and hygiene maintained a second year of double-digit current value growth in India in 2023. AFH hygiene, which consists only of AFH incontinence products, saw the strongest increase. With the growing prevalence of…

Appliances and electronics specialists maintained solid current value growth and growth in outlet numbers in India in 2023, despite the competition from online retailers of such products. This is mostly because store-based retailers have been…

Apparel and footwear specialists maintained double-digit current value growth in India in 2023, along with continued growth in outlet numbers. After significant disruption during the pandemic, the channel returned to the 2019 level of sales for the…

India’s distinction as having one of the youngest populations globally provides a significant advantage, particularly when it comes to fashion. With a substantial proportion of the population belonging to younger age groups, the country boasts a…