India

Amidst the challenges of COVID-19, rural regions played a pivotal role in boosting the demand for fmcg products, including other hot drinks. Factors such as reverse migration contributed to the surge in demand. However, as of 2023, consumer demand in…

2023 witnessed a notable rise in celebrations, following missed opportunities for major gatherings during the pandemic. Sweets and desserts play a major role in celebrations, ranging from traditional sweets to Western options such as cakes,…

With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…

Nuts is expected to maintain solid total volume growth in India in 2023. Coconuts is set to continue to account for most sales of nuts in this year, approaching three quarters of total volume sales. Above-average growth is also expected to continue…

The health and wellness trend has become a powerful catalyst for growth in NRT smoking cessation aids in India. It has heightened awareness of the numerous health risks associated with smoking, including lung cancer, cardiovascular diseases, and…

Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

In 2023, the mobile phones category in India witnessed decline in retail volume terms, due to lower demand for feature phones that face fierce competition from smartphones. Limited innovation and unfavourable macroeconomic conditions have also…

Microwaves in India continued to experience muted demand in 2023, as consumers restricted their expenditure during a period of economic uncertainty. There were several other factors, such as the return of domestic help, reopening of restaurants,…

Menswear witnessed substantial double-digit current value growth in 2023, marking a continued strong rebound from the pre-pandemic downturn. In contrast to the previous year, which was characterised by festive purchasing and stockpiling, the…

Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual…

Men’s grooming in India has experienced inflationary pressures and supply chain disruptions, impacting the availability and pricing of key commodities, particularly in men’s shaving. These challenges have been influenced by various factors, including…

Meat is expected to maintain solid total volume growth in India in 2023. Amongst all the meats that are available in the Indian market, poultry is the most popular type, due to widespread consumer acceptance, availability across all different areas…

Total meals and soups packaging volumes maintained dynamic growth in 2023, as increasingly time-strapped Indian consumers with busy lifestyles drove demand for meals and soups, boosting packaging unit volumes of the main pack types in the category –…

The per capita consumption of ready meals in India in 2023 remained fairly low compared to the average in Asia Pacific. This modest figure can be attributed to limited market penetration and association of limited consumption occasions. Ready meals…

The beauty and personal care industry in India continues to be dominated by mass products, as a large part of the consumer base in India is price-sensitive due to limited household incomes. Furthermore, as per Euromonitor’s Economies and Consumers…

Retail sales of luxury goods in India increased by 3% in current value terms to reach INR553.8 billion in 2023. The post-lockdown period saw a focus on recovery and a revival of normal consumer behaviour, encompassing working, shopping, the…

Mid-market and budget hotels continue to account for a large share of sales, together expected to account for a 41% share of value sales in overall hotels in India in 2023, on the back of healthy double-digit growth in domestic leisure trips. The…

Limited-service restaurants in India maintained double-digit current value growth in 2023, with outlet numbers also continuing to rise. However, slower growth was seen in 2023 than in the previous two years, partly because the channel had already…

Laundry care experienced growth in both retail volume and current value terms in India in 2023, on account of factors such as greater consumer mobility and the stabilisation of prices. Increased mobility fuelled higher demand for laundry care…