Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sports nutrition is a rapidly evolving category in the consumer health industry in India, and is set to see a double-digit growth rate in 2023, owing to the increasing health and wellness trend. There is growing awareness of the importance of a…
The demand for sportswear experienced a substantial surge in the post-COVID-19 era, driven by a shift in consumer preference towards adopting a healthier and fitness-oriented lifestyle in India. This transformation is evident in the growing emphasis…
Staple foods saw high retail current value growth in India in 2023, on the back of favourable macroeconomic factors and changing consumer preferences regarding food choices. Favourable macroeconomic factors such as high GDP growth and rising median…
Starchy roots is set to maintain slow and stable total volume growth in India in 2023, with increases expected by all measures. Potatoes remains by far the dominant category within starchy roots, but is set to see the slowest rate of growth in 2023.…
Store cards remains a negligible category in the country. The majority of establishments in India tend to offer loyalty cards (these can be used to add and store reward points as credit currency, a simpler solution without the threat of debt…
Street stalls/kiosks maintained growth in outlet numbers and current value sales in India in 2023, with transaction volumes also finally exceeding the pre-pandemic (2019) level in this year. Street stalls/kiosks has historically been dominated by…
Sugar and sweeteners is expected to see continued total volume growth in India in 2023. Meanwhile, retail current value growth is expected to be significantly higher than retail volume growth, primarily due to retail price increases as a result of…
In a category saturated with toffees, caramels and nougat, boiled sweets and mints in India, pastilles, gummies, jellies, and chews bring a novelty factor in terms of product format, healthier alternative perspective and interesting flavours. Falero,…
People were finally able to travel in 2022, after almost two years of restrictions. Since the pandemic prevented individuals from leaving their homes, 2022 served as a year of travel for the populace. Recovery in the travel industry also encouraged…
Sunglasses in India is set to witness a significant surge in current value sales in 2024, primarily fuelled by the increasing number of outdoor events and the increase in travel, as well as the growing popularity of sunglasses for fashion reasons.…
Even after already rebounding to the pre-pandemic level of value sales as early as 2021, supermarkets saw double-digit current value growth in India in 2022, and this trend continued in 2023. Outlet numbers also maintained their growth trend.…
While surface care enjoyed robust performances using the pandemic years, growth slowed in retail current value terms in India in 2023, owing to the relative stabilisation of product prices. In volume terms, demand stayed relatively steady, but there…
Despite concerns about climate change, figures for action fall short of those for awareness, highlighting that Indians are not following through with their actions to tackle environmental issues. However, a high percentage of Meat Avoiders, the…
Traditionally, sweet biscuits are generally consumed in India with tea and coffee or as an impulse indulgence. With increasingly health-conscious consumers in the country, there is greater scrutiny over the levels of sugar present in sweet biscuits.…
The growth of convenient Western breakfasts such as bread, buns, and breakfast cereals in India has emerged as a pivotal driver for the rising popularity of sweet spreads, including chocolate spreads, jams, and nut and seed based spreads. The…
Total packaging volumes for sweet spreads continued to grow dynamically in 2023, as Indian consumers’ awareness of Western diets continued to increase. Rapid urbanisation and exposure to global culture also helped drive this trend, while hectic…
India, a vast and diverse country, has seen leading players adapting to its rich tapestry by offering diverse products and tailored marketing strategies to meet the preferences of its consumers. Notably, Tata Consumer Products and Hindustan Unilever…
Tissue and hygiene in India continued its positive trajectory in volume and current value terms in 2023, with growth for both retail and away-from-home (AFH) tissue and hygiene. In most categories, volume growth slowed slightly compared with 2022.…
With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…
The strong focus and attention on improving sanitation in India provided a basis for steady retail volume and current value growth in toilet care in India even after the pandemic ended. While there was strong demand for products in the category…