India

General merchandise stores maintained dynamic double-digit current value growth in India in 2023, and finally saw the recovery of its sales to the pre-pandemic level. Growth was also seen in outlet numbers, which rose to over 4,000 stores, all of…

The demand for gum, namely chewing gum and bubble gum, remains relatively muted in 2023. A large proportion of gum purchases are impulse in nature and low-ticket price purchases. Most purchases of gum tend to be made from small local grocers, and are…

In recent years, a fascinating trend took the beauty industry by storm – the “skinification” of hair. This is the trend of using skin care ingredients in hair care products, or applying the concepts of skin care in hair care, and recently there has…

After seeing tremendous growth in the past two years, TWS witnessed a slowdown in 2023 in retail volume and current value terms. TWS earbuds have surged in popularity in recent years as consumer prefer the absence of wires (allowing for greater…

Health and beauty specialists maintained double-digit current value growth in India in 2023, with increases seen across all channels. The strongest value growth was seen by beauty specialists, with sales finally returning to the pre-pandemic (2019)…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The most remarkable surge in growth in 2023 is expected to be seen by herbal/traditional dietary supplements, which as the largest category, is also expected to drive growth in overall herbal/traditional products. Nevertheless, herbal claims have…

Home and garden in India demonstrated resilience and growth in current value terms in 2023, buoyed by various factors which drove increased consumer spending on such products. With rising disposable incomes and a surge in real estate investments,…

In 2023, home audio and cinema in India continues to face decline in retail volume terms, due to macroeconomic factors and waning consumer interest in such products. Rising inflationary concerns are dampening demand for home audio and cinema as these…

In 2023, retail current value growth across most home care categories was lower in India than in the previous year, on account of softening inflation, but remained robust, as consumption in rural markets picked up, and the resumption of out-of-home…

Flexible plastic is the dominant pack type in India’s home care market. The presence of numerous small players in the marketplace is a significant contributory factor to this trend. As these small players are trying to compete with the larger,…

Home furnishings in India maintained solid, although slower, current value growth in 2023. One factor driving growth was the popularity of Light Emitting Diode (LED) lamps, with sales driven by increasing consumer awareness of the energy efficiency…

Home improvement in India has been experiencing a surge in growth, and solid but slower current value growth continued in 2023, buoyed by several key factors. Reductions in raw materials costs contributed to increased affordability, making home…

In 2023, sales of home insecticides continued to rise in retail current value terms, due to factors such as changing consumer preferences and weather conditions. Consumers have increasingly been trading up from cheaper variants, such as insecticide…

After a year of strong recovery in 2022, the growth of home laundry appliances marginally slowed in 2023, but demand remained robust due to factors such as increasing penetration, a greater need for convenience-driven appliances, access to financing…

Home products specialists maintained double-digit current value growth in India for a third consecutive year in 2023, along with slow growth in outlet numbers. Although growth was seen across all channels, pet shops and superstores saw the strongest…

In 2023, the home video category in India continues to grow in retail volume and current value terms, mainly due to the rising adoption of internet-enabled smart TVs. Factors such as increased affordability, rising internet penetration, the rollout…

Homewares in India maintained current value growth in 2023, although this was lower than seen in the previous two years, as sales had already recovered from the 2020 decline. Nevertheless, kitchenware continued to witness a surge in demand,…

In 2023, domestic travel in India witnessed remarkable growth of 56%, reflecting a significant increase in the number of people spending time away from their homes. This surge in travel activities, in turn, contributed to a higher retail volume…

India boasts a significant demographic, with a youthful population comprising 327 million millennials and 377 million Generation Z individuals. This demographic, combined with widespread and affordable internet access and rapid urbanisation, has…