Indonesia

Leading the overall home video category, televisions is poised for robust volume growth in 2024, underpinned by its essential status in Indonesian households of all size and income. The enduring perception of televisions as a household necessity…

Home audio and cinema in Indonesia is expected to extend its downward trajectory through 2024, echoing the volume and current value decline observed in 2023. This continued downturn is primarily driven by economic factors, such as inflation and…

In Indonesia, the demand for headphones has seen a notable increase, driven in large part by the popularity of True Wireless Stereo (TWS) earbuds. Headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle,…

Consumer electronics is on the brink of a promising rebound in 2024, spurred by a resurgence in Indonesia’s economic activity, which is supporting the rebound in retail volume sales. This revival is heavily influenced by the twin forces of rapid…

Demand for computers and peripherals is witnessing a modest rebound after experiencing a downturn in 2023, with laptops, monitors, and printers emerging as the primary drivers of this growth. Laptops have established themselves as the most dynamic…