Indonesia

Rising health awareness is increasingly driving Indonesians to make dietary changes in an effort to improve their nutritional intake, lose weight and reduce the risk of certain diseases. This trend is especially pronounced when it comes to staple…

As Indonesians become more health-conscious, they are increasingly inclined to choose – and often willing to pay a premium for – soft drinks with added functional ingredients that can improve their general wellbeing, reduce the risk of certain…

So-called “clean label” products – products that are less processed, contain fewer but more nutritious ingredients and are lower in sugar, salt, fat etc – continued to perform positively in multiple snacks categories in Indonesia in 2023. These types…

Public education campaigns and social media are helping to educate people in Indonesia – particularly middle- and higher-income consumers – about the many health risks associated with being overweight or obese. The number of consumers who are…

Plant-based dairy products and alternatives have become increasingly popular in Indonesia in recent years as rising health-consciousness and concerns about environmental sustainability and animal welfare issues have led more people to embrace vegan,…

Cooking ingredients and meals with health and wellness claims registered positive growth in current value terms in Indonesia in 2023. Overall demand continued to be buoyed by rising health awareness among consumers. The pandemic encouraged consumers…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Indonesia's wearable electronics category is witnessing substantial growth, fuelled by an increasing awareness of health and fitness among the population. The widespread adoption of smart devices, combined with a surge in health-conscious consumers,…

In 2024, the portable players category in Indonesia is overwhelmingly shaped by the prevalence of wireless speakers in terms of retail volume. Sales are fuelled by consumers’ need for a portable solution that can easily connect to their smartphones.…

In 2024, mobile phones in Indonesia saw a modest recovery in both current value and volume sales, rebounding well from the decline in the previous year. This growth can be attributed to a noticeable shift in consumer preferences towards more…