Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Rising health awareness is increasingly driving Indonesians to make dietary changes in an effort to improve their nutritional intake, lose weight and reduce the risk of certain diseases. This trend is especially pronounced when it comes to staple…
As Indonesians become more health-conscious, they are increasingly inclined to choose – and often willing to pay a premium for – soft drinks with added functional ingredients that can improve their general wellbeing, reduce the risk of certain…
So-called “clean label” products – products that are less processed, contain fewer but more nutritious ingredients and are lower in sugar, salt, fat etc – continued to perform positively in multiple snacks categories in Indonesia in 2023. These types…
Public education campaigns and social media are helping to educate people in Indonesia – particularly middle- and higher-income consumers – about the many health risks associated with being overweight or obese. The number of consumers who are…
Plant-based dairy products and alternatives have become increasingly popular in Indonesia in recent years as rising health-consciousness and concerns about environmental sustainability and animal welfare issues have led more people to embrace vegan,…
Cooking ingredients and meals with health and wellness claims registered positive growth in current value terms in Indonesia in 2023. Overall demand continued to be buoyed by rising health awareness among consumers. The pandemic encouraged consumers…
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…
Indonesia's wearable electronics category is witnessing substantial growth, fuelled by an increasing awareness of health and fitness among the population. The widespread adoption of smart devices, combined with a surge in health-conscious consumers,…
In 2024, the portable players category in Indonesia is overwhelmingly shaped by the prevalence of wireless speakers in terms of retail volume. Sales are fuelled by consumers’ need for a portable solution that can easily connect to their smartphones.…
In 2024, mobile phones in Indonesia saw a modest recovery in both current value and volume sales, rebounding well from the decline in the previous year. This growth can be attributed to a noticeable shift in consumer preferences towards more…
In 2024, the trend towards automobile companies teaming up with leading in-car entertainment manufacturers gathered pace. These partnerships are bringing advanced audio and video systems directly into cars at the time of manufacture. Such strategic…
In 2024, imaging devices continues to see a persistent and deep decline in retail volume sales, largely attributed to the proliferation of smartphones in Indonesia. For the majority of consumers, cameras integrated into smartphones fulfil their…
Leading the overall home video category, televisions is poised for robust volume growth in 2024, underpinned by its essential status in Indonesian households of all size and income. The enduring perception of televisions as a household necessity…
Home audio and cinema in Indonesia is expected to extend its downward trajectory through 2024, echoing the volume and current value decline observed in 2023. This continued downturn is primarily driven by economic factors, such as inflation and…
In Indonesia, the demand for headphones has seen a notable increase, driven in large part by the popularity of True Wireless Stereo (TWS) earbuds. Headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle,…
Consumer electronics is on the brink of a promising rebound in 2024, spurred by a resurgence in Indonesia’s economic activity, which is supporting the rebound in retail volume sales. This revival is heavily influenced by the twin forces of rapid…
Demand for computers and peripherals is witnessing a modest rebound after experiencing a downturn in 2023, with laptops, monitors, and printers emerging as the primary drivers of this growth. Laptops have established themselves as the most dynamic…
Economic freedom is improving and public finances are sound, but corruption remains a key issue impacting democracy. The economy continues to outperform peers, in light of low inflation, but high exposure to commodities presents risks for the…
Due to Indonesia’s changing climate and tropical nature, the demand for home insecticides remains consistently high, with 2023 proving no exception to this. In terms of packaging, metal aerosol cans recorded another year of dynamic growth in home…
Indonesia’s wine category is developing well driven by multiple factors. Firstly, there has been a noticeable increase in domestic wine consumption within the country, spurred on by the widespread adoption of e-commerce platforms. These digital…