Indonesia

The Malang in Indonesia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2022, Indonesian consumers resumed their pre-pandemic, out-of-home lifestyles as COVID-19 restrictions were fully lifted in this year. This drove retail unit volume sales of deodorants as consumers returned to schools and offices. As a result,…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Mayora Indah Tbk PT maintains its overall company lead in sweet biscuits, snack bars and fruit snacks, however, in brand terms, it is Nabati (from Kaldu Sari Nabati Indonesia PT) which beats Mayora Indah’s Roma Wafello to the top brand place. Indeed,…

The growing health-consciousness trend in Indonesia has led to an increased demand for sugar-free, reduced-sugar, and functional confectionery products, as consumers seek guilt-free alternatives to traditional sweets. Functional ingredients, such as…

Snacks in Indonesia has been showing signs of recovery following the disruptions of the COVID-19 pandemic, with social mobility gradually increasing. While the market is not fully recovered yet, there are still reasons for optimism, particularly with…

Garudafood Group maintains its lead in savoury snacks with its top Garuda brand (in nuts, seeds and trail mixes). The player also offers a diverse product range, with brands Pilus (in puffed snacks), Leo (in salty snacks/ potato chips), and Gery (in…

Unilever Indonesia Tbk PT is the leading player in 2023, holding just under half of all company shares. The company’s success is thanks to its overall ice cream portfolio, including brands such as Paddle Pop, Wall’s, Cornetto, Magnum, and Feast.…

Distribution channels play a crucial role in sales of gum, ensuring on-the-go and impulse purchase accessibility for consumers. Supermarkets and hypermarkets have long been the primary sales points for gum, offering a wide variety of options for…