Indonesia

Despite a declining birth rate, baby and child-specific products in Indonesia saw healthy growth in current value terms in 2023, continuing the trend of the previous year. This stemmed partly from improved economic conditions, which translated into a…

Sauces, dips and condiments saw another year of growth in both retail volume and retail value terms in 2023. Sauces remains the biggest contributor to the category’s development, specifically soy sauce products. The foodservice channel experienced…

Dishwashers are still perceived as niche consumer appliances in Indonesia, and as such, are not seen as a necessity in most homes. Many middle- to upper-income households have domestic help for dishwashing tasks, while dishwashers are too expensive…

In 2023, the charge cards category has experienced positive growth, both in terms of volume and value transactions. Similarly to the previous year, growth has largely been driven by the revival of normal social and economic activity in the wake of…

Millennials and Gen Z increasingly prioritise their wellbeing and wellness, which is set to contribute to retail volume and current value growth for sports nutrition in 2023. Rising health awareness can be seen through the massive expansion of gym…

In 2023, dietary supplements is only set to see low current value growth, but will maintain the gains seen during the pandemic. Meanwhile, although retail volume sales are expected to decline in around half the categories, this is after seeing a peak…

In the context of transforming the health system in Indonesia, one of the agendas currently being pursued by the Ministry of Health is to increase pharmaceutical resilience by increasing domestic production of the top 10 value medicines, which…

The performance of cream in Indonesia has been bolstered by the emergence of small and medium-sized bakery enterprises (SMEs). The COVID-19 pandemic prompted many consumers to explore alternative sources of income, leading to a proliferation of SME…

In 2023, tourism flows are expected to show a significant increase compared to 2022. This has already been seen in the first quarter of 2023. Malaysia, Australia, Singapore, Timor Leste and India were still the countries that made the largest…

In 2023, the hotel occupancy rate has again shown an increase, although it has not yet recovered to the figure seen in 2019, immediately before the outbreak of COVID-19. However, several cities in Central Java, such as Solo City, have recorded…

As wearable electronics continues to evolve, a marked and persistent shift from basic activity bands to more sophisticated activity watches and smart wearables is being observed in Indonesia. Smart wearables and advanced activity watches offer a wide…

In 2023, positive volume sales growth in portable players in Indonesia remains entirely driven by sales of wireless speakers, while other product areas are witnessing significant retail volume declines. The surge in popularity of multifunctional…

In Indonesia the desire for high-quality smartphones is on the up. The rising demand can be attributed to an array of factors, including the creation of state-of-the-art content, the shift towards remote working and online schooling, and the…

In 2022, the alcoholic drinks market in Indonesia experienced significant recovery on the back of the easing of the restrictions that were imposed to limit the spread of COVID-19 and consumers becoming more confident about dining out. The revival of…

Public education campaigns and information obtained from social media are making people in Indonesia – particularly middle- and higher-income consumers – more aware of the many health risks associated with being overweight or obese. Despite this,…

Both foodservice and retail packaging unit volumes for alcoholic drinks saw major declines in Indonesia in 2020 when the COVID-19 pandemic hit the country and restrictions on mobility and foodservice were imposed. However, in both 2021 and 2022,…

Cooling appliances continued to dominate sales of air treatment products in Indonesia in 2023. Given Indonesia's tropical climate, with consistently high temperatures, such products are considered a necessity in the majority of households. Within…

Rising health awareness is increasingly driving Indonesians to make dietary changes in an effort to improve their nutritional intake, lose weight and reduce the risk of certain diseases. This trend – which was reinforced by concerns surrounding…

As Indonesians become more health-conscious, they are increasingly inclined to choose – and often willing to pay a premium for – soft drinks with added functional ingredients that can improve their general wellbeing, reduce the risk of certain…

Soy drinks is the best-known and most popular plant-based dairy sub-category in Indonesia, followed by mung bean milk. Soy drinks have a long history in Indonesia and are enjoyed by many consumers. Their positioning is not so much as a milk…

Growth in drinking milk, especially fresh milk, in Indonesia has been significantly supported by the rise of quick commerce. With their efficient delivery systems, quick commerce platforms such as Astro and Happy Fresh offer fast and reliable…

Demand for honey is being supported by the rising health awareness trend in the country, which was bolstered by the onset of the pandemic. Many Indonesian consumers have developed the habit of consuming honey on a daily basis in the hope of…

Dried baby food packaging was recording strong growth in Indonesia in 2022. The convenience and portability offered by its folding carton primary packaging and flexible aluminium/plastic secondary packaging have made it a favoured choice among busy…

The retail packaging unit volumes of floor cleaners recorded positive growth in 2022. This can be attributed not only to the fact that Indonesians are prioritising cleanliness and maintaining a tidy living environment, but also to the increased time…

Large cooking appliances saw accelerated growth in retail volume terms in 2023, supported by better economic conditions, which prompted Indonesians to upgrade their kitchens with more modern and efficient cooking solutions. Manufacturers also focused…

Paediatric consumer health is set to remain one of the better performing categories in consumer health in 2023, with the expectation of solid current value growth and also continued volume growth, despite the falling population aged 0-12. This is due…

The market for small cooking appliances in Indonesia continues to be dominated by two products, namely freestanding hobs and rice cookers. These products are considered essential by most consumers and as such, saw an increase in demand during the…

Retail volume sales of personal care appliances witnessed significant growth in during the review period. This was reflective of a cultural shift, whereby an increasing number of Indonesians placed greater emphasis on their appearance. With most…

The pre-paid cards category has continued its strong performance in 2023, with the category seeing positive growth in terms of both volume and value transactions, as in the previous year. Pre-paid cards has been particularly impacted by the revival…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Butter and spreads maintains positive growth in 2023, thanks to a combination of factors, including a return to on-the-go lifestyles and trends which emerged during the COVID-19 pandemic. Butter and spreads are commonly used in preparing quick…

The in-car entertainment landscape is seeing a marked trend in Indonesia in 2023, with partnerships between numerous automobile manufacturers and leading in-car entertainment producers. These collaborations aim to integrate pre-installed audio and…

Computers and peripherals is seeing a continued contraction in demand in Indonesia in 2023, with tablets falling most rapidly and laptops showing the slowest decrease, in terms of business and retail volume combined. In terms of retail volume alone…

The use of local laundry services served as a threat to the performance of home laundry appliances in 2023. Indonesian consumers appreciate the value and convenience of these facilities, which enable them to have their clothes washed and dried at…

Herbal/traditional products saw healthy current value growth in the review period, and this is set to continue in 2023 due to several factors. During the pandemic, jamu, or Indonesian herbal medicine, was one of the options chosen by consumers to…

Food preparation appliances are already fairly familiar to consumers in Indonesia, especially products such as blenders, food processors and mixers. During 2023, the category benefited from growing sales in volume terms, supported by the increasingly…

Retail sales of apparel and footwear in Indonesia registered relatively modest growth in constant value terms in 2023, when compared to the previous two years. As the country emerged from the pandemic, Indonesians became increasingly keen to travel,…

Away-from-home (AFH) tissue and hygiene in Indonesia saw significant growth in terms of both volume and current value sales in 2023, buoyed by improving economic conditions and the expansion of related sectors. The steady improvement in the country’s…

Average unit prices in processed meat, seafood and alternatives to meat saw another year of rises in 2023. This was for several reasons, including the increasing costs of energy and animal feed, with Indonesia being import-reliant for some raw…

E-vapour products recorded another year of strong double-digit current value growth in Indonesia in 2023. The strong growth of e-vapour products in the country was supported by both established brands and new players entering the market, driving the…

As Indonesians returned to the office and classroom as well as resumed their social and leisure activities, there was growing demand for processed food to cope with the resumption of hectic, on-the-go lifestyles. During 2022, with many consumers…

In 2023, weight management and wellbeing is set to see continued retail volume and current value growth. The positive performance of the category is expected to be triggered by several factors. For instance, based on the latest data released by the…

Yoghurt remains the best-performing product within the category in 2023, with a number of local producers entering the arena during the pandemic when the logistics of importing goods became more complex and costly. For example, The Good Gut started…

The driving force behind volume sales in home audio and cinema in Indonesia in 2023 is speakers, as a rising trend towards recreating the cinema experience at home, driven by streaming services, motivates consumers to upgrade their sound systems.…

The continued growth of plant-based milk and its packaging unit volumes can be attributed to a convergence of factors. Rising health consciousness and dietary preferences, along with heightened environmental awareness, are propelling the demand for…

Volume sales of products with health and wellness claims increased at impressive rates across cooking ingredients and meals in Indonesia in 2022. Overall demand continued to be buoyed by rising health awareness among consumers, a well-established…

Value sales of premium and luxury cars rose by 10% to total IDR17.4 trillion in 2023 due to demand from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth determines the degree of demand that…

The growth of meals and soups packaging in Indonesia is being driven by rapid urbanisation and evolving lifestyles, leading to increased demand for convenient food options as individuals have less time for cooking meals from scratch. Rising…

Dairy products and alternatives in Indonesia has experienced positive growth in recent years, primarily driven by increased health and wellness awareness among local consumers who believe consuming more dairy is good for gut health and generally…

In 2022, Indonesian consumers resumed their pre-pandemic, out-of-home lifestyles as COVID-19 restrictions were fully lifted in this year. This drove retail unit volume sales of deodorants as consumers returned to schools and offices. As a result,…