Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The driving force behind volume sales in home audio and cinema in Indonesia in 2023 is speakers, as a rising trend towards recreating the cinema experience at home, driven by streaming services, motivates consumers to upgrade their sound systems.…
Home and garden in Indonesia saw stronger sales in 2023 compared to 2022, as the category continues to normalise after the atypical spikes and falls caused by the event of the pandemic. Whilst the periods of lockdown inspired consumers to invest in…
Herbal/traditional products saw healthy current value growth in the review period, and this is set to continue in 2023 due to several factors. During the pandemic, jamu, or Indonesian herbal medicine, was one of the options chosen by consumers to…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Health and beauty specialists saw current value growth in Indonesia in 2023. Beauty shops such as Sephora, Guardian and Sociolla have become well-recognised by consumers. Additionally, these retailers have an extensive omnichannel network through…
In recent years, headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle, particularly among the young generations in Indonesia. Propelled by the development and adoption of True Wireless Stereo (TWS) earbuds,…
Hair care in Indonesia continued to see positive retail volume and current value growth in 2023. While sales remained dominated by standard shampoo, which is considered an essential part of daily hair care routines, the end of the review period saw…
Distribution channels play a crucial role in sales of gum, ensuring on-the-go and impulse purchase accessibility for consumers. Supermarkets and hypermarkets have long been the primary sales points for gum, offering a wide variety of options for…
General merchandise stores registered current value growth in Indonesia in 2023. Since the onset of the COVID-19 crisis, consumer behaviour has changed rapidly. People are getting used to purchasing products online, which has diversified their…
Gardening in Indonesia saw healthy sales in 2023, boosted by the rise of urbanisation wellbeing trends. For example, consumers living in smaller apartments display a desire to keep indoor plants for both aesthetic and health and wellbeing reasons…