Indonesia

Coffee experienced a rebound in retail volume terms in 2023 following a decline in the previous year. This was due mainly to improving economic conditions and the gradual restoration of consumer confidence. The pandemic had a negative impact on the…

Cigars and cigarillos saw volume sales increase in Indonesia in 2023, while smoking tobacco witnessed a dramatic rise in volumes during the year. Cigars and cigarillos are expected to remain a niche interest, particularly as they are unappealing to…

Cigarettes saw volume sales decline in Indonesia in 2023. Retail volume sales of legal cigarettes in Indonesia have experienced fluctuation in recent years, with a significant fall in the final year of the review period. While legal cigarette volumes…

Cider faces significant competition in the on-trade setting. Amongst the products providing notable competition to cider is shochu/soju. In the Indonesian market, shochu/soju is mostly consumed mixed with juice, which dilutes it to a similar level of…

Digital marketing has emerged as one of the most effective methods to boost chocolate confectionery sales in Indonesia, amidst a growing number of tech-savvy consumers in the country. One of the main advantages of digital marketing is the ability to…

Childrenswear saw more modest growth in retail volume terms in 2023, relative to the two previous years. Compared to other areas of apparel and footwear, such as menswear, womenswear and hosiery, sales were comparatively unaffected by the COVID-19…

The COVID-19 pandemic increased awareness and acceptance of cheese in Indonesia, which continues in 2023. During lockdown there was increased interest in cooking and baking at home, and cheese became more widely used as an ingredient. In addition,…

In 2023, the charge cards category has experienced positive growth, both in terms of volume and value transactions. Similarly to the previous year, growth has largely been driven by the revival of normal social and economic activity in the wake of…

Cat food is performing better than dog food in Indonesia in 2024. This is attributed to a stronger predilection for people to keep cats over dogs (dogs require a greater amount of attention than cats, from exercise to training and general…

Carbonates in Indonesia saw healthy volume growth for the third consecutive year in 2023 with sales normalising in terms of off-trade volume and value, and the former returning to pre-pandemic levels (current value sales recovered in 2022). The…