Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Staple foods overall benefited from consumer purchasing power beginning to rise in 2023 as Indonesia’s economy started to rebound following difficult years during and immediately after the pandemic. Sales volumes were boosted by broadening consumer…
Sportswear in Indonesia saw buoyant growth for the third consecutive year in 2023, driven by the developing athleisure trend and a growing focus on sports and fitness. The COVID-19 pandemic pushed consumers to pay more attention to their health and…
Millennials and Gen Z increasingly prioritise their wellbeing and wellness, which is set to contribute to retail volume and current value growth for sports nutrition in 2023. Rising health awareness can be seen through the massive expansion of gym…
Sports drinks in Indonesia enjoyed positive growth in terms of overall off-trade volume sales 2023, albeit it at a slower pace than was recorded in 2022. At the same time, off-trade sales of sports drinks remained considerably lower than pre-pandemic…
Shochu/soju has been experiencing growth in the Indonesian market supported by the general rise in interest in Korean culture, and particularly K-Pop, across the globe. In recent years, there has also been more product variation available in the…
Spectacles is set to see slight current value growth in Indonesia in 2024. The corporate market potential for spectacles is still significant in Indonesia, and will continue to grow. This can be seen from the hike in sales of spectacles that commonly…
Rigid plastic is the dominant packaging format in soft drinks in Indonesia, with this expected to remain the case throughout the forecast period. Rigid plastic is predominantly represented by thin wall plastic containers and PET bottles in Indonesian…
Soft drinks in Indonesia saw positive growth overall in total volume terms in 2023, though failed to recover to pre-pandemic levels. Despite increased community mobility post-pandemic, purchasing power remained low, especially in the…
Snacks in Indonesia has been showing signs of recovery following the disruptions of the COVID-19 pandemic, with social mobility gradually increasing. While the market is not fully recovered yet, there are still reasons for optimism, particularly with…
E-vapour products recorded another year of strong double-digit current value growth in Indonesia in 2023. The strong growth of e-vapour products in the country was supported by both established brands and new players entering the market, driving the…