Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Processed fruit and vegetables in Indonesia witnessed dramatically higher unit price hikes in 2023 than it saw in 2022, though volume demand remained sustained. This was partly thanks to independent foodservice operators who have been investing in…
The market for premium beauty and personal care in Indonesia saw relatively modest growth in current value terms in 2023, when compared to the previous year. Such products have a distinct target audience, being comprised mainly of consumers in…
Value sales of premium and luxury cars rose by 10% to total IDR17.4 trillion in 2023 due to demand from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth determines the degree of demand that…
The pre-paid cards category has continued its strong performance in 2023, with the category seeing positive growth in terms of both volume and value transactions, as in the previous year. Pre-paid cards has been particularly impacted by the revival…
In 2023, positive volume sales growth in portable players in Indonesia remains entirely driven by sales of wireless speakers, while other product areas are witnessing significant retail volume declines. The surge in popularity of multifunctional…
Polishes is seeing rather sluggish and static growth, with little activity of note. That said, metal polish continues to grow from its relatively low base, registering a modest uptick in sales. It is noted that, in the post-pandemic landscape, as…
The continued growth of plant-based milk and its packaging unit volumes can be attributed to a convergence of factors. Rising health consciousness and dietary preferences, along with heightened environmental awareness, are propelling the demand for…
Soy drinks is the best-known and most popular plant-based dairy sub-category in Indonesia, followed by mung bean milk. Soy drinks have a long history in Indonesia and are enjoyed by many consumers. Their positioning is not so much as a milk…
Sales in pet products maintain positive sales in Indonesia in 2023, albeit with growth rates slowing down compared to the boom seen during the pandemic lockdowns. Notably, pet products are very much tied to the pet humanisation trends which arose…
Pet care in Indonesia is maintaining positive value and volume growth in 2024, albeit the speed of growth is slowing down compared to the recent review period. The category saw exceptional growth in the period 2020-to-2021, due to the pandemic…