Indonesia

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

Air care is seeing fair growth, which is attributed to the ongoing growth of urbanisation in Indonesia. Electric air fresheners is seeing the strongest sales, achieving double-digit value growth in 2023. This underscores a shifting preference among…

Cooling appliances continued to dominate sales of air treatment products in Indonesia in 2023. Given Indonesia's tropical climate, with consistently high temperatures, such products are considered a necessity in the majority of households. Within…

In 2023, the airlines category is experiencing further positive value growth, following expansion in 2022. The government’s easing of various travel requirements in line with the abolition of PPKM is the main reason behind the growth, with this shift…

In 2023, alcoholic drinks in Indonesia witnessed modest volume growth compared to recent years as the post-pandemic recovery eased and social activities resumed normality. The Indonesian economy has been experiencing steady growth in recent years,…

Both foodservice and retail packaging unit volumes for alcoholic drinks saw major declines in Indonesia in 2020 when the COVID-19 pandemic hit the country and restrictions on mobility and foodservice were imposed. However, in both 2021 and 2022,…

In the context of transforming the health system in Indonesia, one of the agendas currently being pursued by the Ministry of Health is to increase pharmaceutical resilience by increasing domestic production of the top 10 value medicines, which…

Retail volume sales of apparel accessories plummeted in 2023. This was due to the declining performance of other apparel accessories, following the relaxation of regulations regarding the wearing of face masks in indoor settings in December 2022. The…

Retail sales of apparel and footwear in Indonesia registered relatively modest growth in constant value terms in 2023, when compared to the previous two years. As the country emerged from the pandemic, Indonesians became increasingly keen to travel,…

Apparel and footwear specialists saw further current value growth in Indonesia in 2023. In the post-COVID-19 environment, consumer experience has become increasingly important, with consumers expecting comfort and unique design in stores. Gen Z and…

Appliances and electronics specialists saw continued current value growth in Indonesia in 2023. While some of the leading players in this channel, such as Erajaya Swasembada and Electronic City, continued to expand their retail networks in 2023, the…

Asian speciality drinks in Indonesia saw positive growth in terms of off-trade volume sales in 2023, though the pace was lower than that recorded in 2022. This slowdown was the result of a second year of price hikes at a double-digit rate.…

Away-from-home (AFH) tissue and hygiene in Indonesia saw significant growth in terms of both volume and current value sales in 2023, buoyed by improving economic conditions and the expansion of related sectors. The steady improvement in the country’s…

Despite a declining birth rate, baby and child-specific products in Indonesia saw healthy growth in current value terms in 2023, continuing the trend of the previous year. This stemmed partly from improved economic conditions, which translated into a…

In Indonesia, current value sales of powdered milk formula have been primarily driven by price increases. However, price sensitivity among local consumers has led to a more cautious approach towards purchasing powdered milk formula. Moreover, the…

Flexible aluminium/plastic remains a favoured pack type in dried baby food packaging for its practicality and versatility. This type of packaging provides excellent protection against moisture and maintains the nutritional integrity of the food. The…

Retail sales of bags and luggage registered a vastly improved performance in both volume and constant value terms in 2023, when compared to the previous year. As the country emerged from COVID-19 crisis, Indonesians became increasingly keen to…

Retail volume sales of overall baked goods saw flat growth in 2023, with average unit prices soaring for the second consecutive year. Several factors contributed to this snowballing of prices: the continued weakening of the IDR amid high import…

The Bandung in Indonesia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The market for bath and shower products in Indonesia saw relatively modest growth in current value terms in 2023. Compared to other areas of beauty and personal care, the category is relatively mature, with limited scope for increased usage. Many of…

Beauty and personal care in Indonesia registered positive growth in both volume and current value terms in 2023,. As the country emerged from the pandemic, consumers spent more time outside the home, which meant that they were more likely to use…

In 2022, Indonesian consumers resumed their pre-pandemic, out-of-home lifestyles as COVID-19 restrictions were fully lifted in this year. This drove retail unit volume sales of deodorants as consumers returned to schools and offices. As a result,…

Indonesia’s beer category witnessed a much slower pace of volume growth in 2023, following two consecutive years of strong double-digit growth. This positive trend aligns with the increasing consumer acceptance of alcohol and greater market tolerance…

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

Bleach remains on a negative trend, following its uptick during the era of the pandemic when consumers were seeking to strongly disinfect their homes. One of the main factors contributing to this stagnation is the noticeable absence of new product…

Online bookings are showing a significant growth trend in 2023. The repeal of PPKM at the end of 2022 has had a very positive impact on this category. Various promos offered by OTA, especially special price promotions for orders on certain dates, are…

Bottled water recorded off-trade growth in terms of volume sales in Indonesia in 2023, following slight decline in the previous year, 2022. However, despite 2023’s positive performance, bottled water has yet to recover to pre-pandemic volume sales…

Overall breakfast cereals posted positive growth in terms of retail volume sales in 2023 at a similar rate to that recorded in 2022. The key consumer group for breakfast cereals in Indonesia consists of upper-income professionals who make up a…

Given Indonesia’s strong economic performance in 2022, business confidence continued to increase, with the country witnessing considerable growth in FDI flows and exports over the year. Indonesia recorded significant improvements in terms of labour…

Butter and spreads maintains positive growth in 2023, thanks to a combination of factors, including a return to on-the-go lifestyles and trends which emerged during the COVID-19 pandemic. Butter and spreads are commonly used in preparing quick…