Indonesia

Soy drinks is the best-known and most popular plant-based dairy sub-category in Indonesia, followed by mung bean milk. Soy drinks have a long history in Indonesia and are enjoyed by many consumers. Their positioning is not so much as a milk…

The continued growth of plant-based milk and its packaging unit volumes can be attributed to a convergence of factors. Rising health consciousness and dietary preferences, along with heightened environmental awareness, are propelling the demand for…

Polishes is seeing rather sluggish and static growth, with little activity of note. That said, metal polish continues to grow from its relatively low base, registering a modest uptick in sales. It is noted that, in the post-pandemic landscape, as…

In 2023, positive volume sales growth in portable players in Indonesia remains entirely driven by sales of wireless speakers, while other product areas are witnessing significant retail volume declines. The surge in popularity of multifunctional…

The pre-paid cards category has continued its strong performance in 2023, with the category seeing positive growth in terms of both volume and value transactions, as in the previous year. Pre-paid cards has been particularly impacted by the revival…

Value sales of premium and luxury cars rose by 10% to total IDR17.4 trillion in 2023 due to demand from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth determines the degree of demand that…

The market for premium beauty and personal care in Indonesia saw relatively modest growth in current value terms in 2023, when compared to the previous year. Such products have a distinct target audience, being comprised mainly of consumers in…

Processed fruit and vegetables in Indonesia witnessed dramatically higher unit price hikes in 2023 than it saw in 2022, though volume demand remained sustained. This was partly thanks to independent foodservice operators who have been investing in…

Shelf stable fruit’s growth in Indonesia is due to the prolonged shelf life that these products offer. In addition, these products require less stringent temperature control during storage and transportation, making them well-suited for Indonesia’s…

As Indonesians returned to the office and classroom as well as resumed their social and leisure activities, there was growing demand for processed food to cope with the resumption of hectic, on-the-go lifestyles. During 2022, with many consumers…

Average unit prices in processed meat, seafood and alternatives to meat saw another year of rises in 2023. This was for several reasons, including the increasing costs of energy and animal feed, with Indonesia being import-reliant for some raw…