Indonesia

Millennials and Gen Z increasingly prioritise their wellbeing and wellness, which is set to contribute to retail volume and current value growth for sports nutrition in 2023. Rising health awareness can be seen through the massive expansion of gym…

Sportswear in Indonesia saw buoyant growth for the third consecutive year in 2023, driven by the developing athleisure trend and a growing focus on sports and fitness. The COVID-19 pandemic pushed consumers to pay more attention to their health and…

Staple foods overall benefited from consumer purchasing power beginning to rise in 2023 as Indonesia’s economy started to rebound following difficult years during and immediately after the pandemic. Sales volumes were boosted by broadening consumer…

Street stalls/kiosks saw a second year of double-digit growth in current value terms in 2023. These small booths typically targeted low- to middle-income consumers, who remained highly price sensitive. With the return of on-site working and…

The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…

Sugar confectionery remains in a small volume slump in Indonesia in 2024, while value sales achieve small positive gains. Sugar confectionery faces challenges from rising health and wellbeing trends, within which there is a growing awareness of the…

Sun care in Indonesia saw continued growth in both volume and current value terms in 2023, albeit at a slower rate than the previous year. Sales were boosted by a growing consumer awareness of the effectiveness of such products in protecting the skin…

Sunglasses is set to see strong current value growth in Indonesia in 2024. The sunglasses category has performed well in the latter part of the review period, even though its volume growth has slowed following the rapid recovery in the immediate wake…

Supermarkets saw a decline in sales in current value terms in Indonesia in 2023. Supermarket players continued to face notable competition from rival channels in 2023 due to changes in consumer behaviour, notably a shift towards e-commerce, which had…

This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…

The Surabaya in Indonesia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Surface care is maintaining decent value and volume growth, which is set to continue on a positive trajectory over the forecast period. Overall, sales in surface care are propelled by urbanisation and rising disposable incomes within this urban,…

Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods.…

Sweet biscuits, snack bars and fruit snacks is achieving decent value and volume growth in Indonesia in 2024. Fruit snacks is seeing the strongest volume growth, while sweet biscuits shows the strongest value growth. However, as seen across snacks…