Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Indonesia’s wine category is developing well driven by multiple factors. Firstly, there has been a noticeable increase in domestic wine consumption within the country, spurred on by the widespread adoption of e-commerce platforms. These digital…
In 2023, wine in Azerbaijan continued to witness moderate growth in retail volume and current value terms. Wine is a staple beverage at large social gatherings such as weddings and parties, and commonly consumed when Azerbaijanis come together with…
In 2023, spirits continued to witness double-digit volume sales growth in Indonesia. The pace of development slowed markedly after two consecutive years of dynamic volume growth. Locals have become more comfortable with dining out and drinking…
Vodka continues to dominate spirits in Azerbaijan, accounting for over 88% of total volume sales in 2023, thus shaping the overall development of the spirits category. With vodka sales in decline, volume sales of spirits were pushed further into…
In 2023, RTDs witnessed much lower volume growth in Indonesia. This modest growth reflects the normalisation of consumer demand following the sharp increase in 2022. Increasing competition from similar-tasting beverages like shochu/soju, cider, and…
RTDs continue to occupy a niche position within alcoholic drinks in Azerbaijan, with a particular focus on attracting young consumers. Historically perceived as an economical drink, RTDs were revitalised in 2022-2023 with the introduction of the new…
In 2023, cider in Indonesia experienced similar volume growth to the previous year. Off-trade volumes, encompassing supermarket and retail sales, continues to exceed on-trade volume by some margin, which includes sales in bars and restaurants. This…
Cider/perry has traditionally occupied a small niche in Azerbaijan due to the low per capita consumption of this alcoholic beverage. Demand is almost exclusively concentrated in off-trade channels, with very few on-trade establishments offering this…
Indonesia’s beer category witnessed a much slower pace of volume growth in 2023, following two consecutive years of strong double-digit growth. This positive trend aligns with the increasing consumer acceptance of alcohol and greater market tolerance…
Beer in Azerbaijan experienced positive retail volume growth in 2023, despite the significant increases in unit prices of beer. This growth can be attributed to several factors, including the recovery of tourism, overall stabilisation of demand…
In 2023, alcoholic drinks in Indonesia witnessed modest volume growth compared to recent years as the post-pandemic recovery eased and social activities resumed normality. The Indonesian economy has been experiencing steady growth in recent years,…
In 2023, the resurgence of tourism combined with consumers’ adjustment to economic conditions positively influenced volume sales of alcoholic drinks in Azerbaijan. Modern beverages targeting young adults, such as non-alcoholic beer, flavoured beer,…
Sales of wine declined sharply during 2020 and 2021 as a result of COVID-19 and the restrictions imposed to contain it. The category saw a strong recovery in 2022 as these restrictions were eased and tourists returned, and this recovery continued…
2023 was a difficult year for spirits with sales declining sharply in on-trade volume terms and stagnating in off-trade volume terms. High inflation and a weakening of the Malaysian ringgit manifests led to a significant increase in the prices of…
RTDs is a relatively small category within alcoholic drinks in Malaysia with sales largely focused on spirit-based RTDs. Like most other categories of alcoholic drinks, sales of RTDs dropped sharply in 2020 and 2021 due to the impact of COVID-19 and…
Manufacturers of cider/perry continued to experience challenges in 2023 due to rising operating costs (eg transportation, labour, utilities and more) and elevated inflation. Hence, players like Carlsberg Brewery Malaysia Bhd, Heineken Malaysia Bhd…
Beer plays a central role in the sale of alcoholic drinks in Malaysia accounting for the majority of sales in total volume terms. Having seen a sharp decline in sales following the outbreak of COVID-19, beer witnessed a strong recovery amid a full…
Elevated rates of inflation impacted consumer spending behaviour in 2023 with locals increasingly only purchasing alcoholic drinks during price promotions, which are usually organised around festive seasons such as Chinese New Year and Christmas.…
Wine saw volume sales grow in Thailand in 2023. Imported wines, especially from traditional wine-producing regions like France, Italy, and Australia, are highly sought after in Thailand. The demand for imported wines continued to grow in 2023, driven…
Spirits saw a rise in volume sales in Thailand in 2023. Thailand's vibrant hospitality and tourism industry makes a significant contribution to the consumption of spirits in the country. Tourist destinations, such as Bangkok, Phuket, and Chiang Mai,…