Alcoholic Drinks

Post-pandemic, Taiwanese consumers have faced significant constraints on their household budgets, leading them to forego the purchase of goods not considered essential. There has been a concomitant reduction in expenditure on wine, leading to a…

In 2023, wine in Uzbekistan maintained its steady positive growth trend. There was a noticeable evolution in the culture of wine consumption, with consumers becoming increasingly informed and educated. While previously the focus was primarily on…

Overall, it was a negative picture for alcohol in Kazakhstan in 2023, with volume sales falling. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the local economy and leading to high inflation. Inflation…

Alcoholic drinks in Myanmar has experienced a robust recovery in 2023 as the pandemic has finally come to an end. On-trade sales have rebounded significantly in urban centres, tourist destinations, and stable regions. The off-trade channel is also…

Beer in Kazakhstan registered a significant fall in volume sales in 2023, as steep price rises dampened demand. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation.…

Cider registered very healthy volume growth in in Kazakhstan 2023, as it pays off for local players that recently launched offerings. Up to now, cider has had a small foothold, with varying imported brands from various countries such as Russia,…

Volume sales continued to be low for RTDs in 2023, and registered only minimal volume growth. Younger adult consumers of legal drinking age are the target audience, and these younger consumers are now more looking for alcoholic drink as an…

Spirits in Kazakhstan registered a fall in volume sales in 2023. Vodka continued to dominate spirits, accounting for nearly 80% of total volume, thus shaping the overall trends in spirits. Despite vodka's traditional significance in Kazakh culture,…

Wine in Kazakhstan registered very healthy volume growth in 2023, as the wine culture continued to develop, with consumers becoming more discerning. There was also a wide of range of quality, competitively priced wines available, such as from Georgia…

Alcoholic drinks saw volume sales rise in Thailand in 2023. Beer and imported spirits registered a dynamic year, while wine saw growth in the number of imports and cider/perry remained a niche segment. Tourism was a key influence on the development…

Beer saw volume sales increase in Thailand in 2023. On-trade is considered an important distribution channel for beer in the Thai market. Many brand-sponsored events such as concerts and festivals are held to generate awareness and sales, though this…

Cider/perry saw volume sales increase in Thailand in 2023. Cider/perry relies heavily on the on-trade channel, while it has remained a challenge to develop off-trade sales because Thai consumers are not familiar with drinking cider/perry products. In…

RTDs saw volume sales increase in Thailand in 2023. Consumers have been increasingly consuming the product since the end of the COVID-19 crisis, thanks largely to RTDs’ potential for on-the-go consumption. Consumers have returned to their normal…

Spirits saw a rise in volume sales in Thailand in 2023. Thailand's vibrant hospitality and tourism industry makes a significant contribution to the consumption of spirits in the country. Tourist destinations, such as Bangkok, Phuket, and Chiang Mai,…

Wine saw volume sales grow in Thailand in 2023. Imported wines, especially from traditional wine-producing regions like France, Italy, and Australia, are highly sought after in Thailand. The demand for imported wines continued to grow in 2023, driven…

Elevated rates of inflation impacted consumer spending behaviour in 2023 with locals increasingly only purchasing alcoholic drinks during price promotions, which are usually organised around festive seasons such as Chinese New Year and Christmas.…

Beer plays a central role in the sale of alcoholic drinks in Malaysia accounting for the majority of sales in total volume terms. Having seen a sharp decline in sales following the outbreak of COVID-19, beer witnessed a strong recovery amid a full…

Manufacturers of cider/perry continued to experience challenges in 2023 due to rising operating costs (eg transportation, labour, utilities and more) and elevated inflation. Hence, players like Carlsberg Brewery Malaysia Bhd, Heineken Malaysia Bhd…

RTDs is a relatively small category within alcoholic drinks in Malaysia with sales largely focused on spirit-based RTDs. Like most other categories of alcoholic drinks, sales of RTDs dropped sharply in 2020 and 2021 due to the impact of COVID-19 and…

2023 was a difficult year for spirits with sales declining sharply in on-trade volume terms and stagnating in off-trade volume terms. High inflation and a weakening of the Malaysian ringgit manifests led to a significant increase in the prices of…