Alcoholic Drinks

Sales of wine declined sharply during 2020 and 2021 as a result of COVID-19 and the restrictions imposed to contain it. The category saw a strong recovery in 2022 as these restrictions were eased and tourists returned, and this recovery continued…

2023 was a difficult year for spirits with sales declining sharply in on-trade volume terms and stagnating in off-trade volume terms. High inflation and a weakening of the Malaysian ringgit manifests led to a significant increase in the prices of…

RTDs is a relatively small category within alcoholic drinks in Malaysia with sales largely focused on spirit-based RTDs. Like most other categories of alcoholic drinks, sales of RTDs dropped sharply in 2020 and 2021 due to the impact of COVID-19 and…

Manufacturers of cider/perry continued to experience challenges in 2023 due to rising operating costs (eg transportation, labour, utilities and more) and elevated inflation. Hence, players like Carlsberg Brewery Malaysia Bhd, Heineken Malaysia Bhd…

Beer plays a central role in the sale of alcoholic drinks in Malaysia accounting for the majority of sales in total volume terms. Having seen a sharp decline in sales following the outbreak of COVID-19, beer witnessed a strong recovery amid a full…

Elevated rates of inflation impacted consumer spending behaviour in 2023 with locals increasingly only purchasing alcoholic drinks during price promotions, which are usually organised around festive seasons such as Chinese New Year and Christmas.…