Alcoholic Drinks

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

In 2023, total demand for alcoholic drinks in Australia marginally improved following a relatively poor performance the previous year, with inflation and interest rates reaching a plateau and starting to stabilise. Consumer spending remained rather…

Premiumisation has been a consistent trend in alcoholic drinks in the local market, with consumers favouring the higher quality of premium beer in Australia, despite the higher associated cost. However, the consumption of premium lager has been in…

Total volume sales of cider/perry in Australia declined in 2023, largely driven by a further drop in demand via the off-trade channel. Cider/perry was significantly impacted by weak economic activity in the country and consumers reducing their…

The resilience of RTDs in Australia resulted in further double-digit volume growth through both on-trade and off-trade channels in 2023. A substantial proportion of the category is comprised of spirit-based RTDs, with the latter’s growth levels…

In 2023, on-trade volume sales of spirits in Australia reached 14.2 million litres, sitting just below pre-pandemic levels, as the channel continued to recover from the impact of COVID-19. The strong performance was impressive considering the tough…

In 2023, the fall in total volume sales of wine in Australia was largely due to a significant decline in the off-trade channel. This has been the trend for wine since 2021-2022 and the end of lockdowns - the period when wine sales had peaked -…

Overall, New Zealand’s alcoholic drinks industry faced significant challenges during 2023 with the rising cost of production and inflation having a huge impact on consumer spending habits. Many consumers have cut all non-essential spending due to the…

Towards the end of 2022, Todd Energy announced plans to shut down the only factory in the country that produces food-grade CO2. The decision was taken for safety reasons and no re-opening date was set. Following the 2022 closure of the Marsden Point…

The COVID-19 pandemic caused significant disruption to New Zealand’s hospitality sector for much of 2020 and into 2021 as the extremely strict approach taken to social distancing meant that cafés, restaurants and bars were required to remain closed.…