Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Prior to the onset of the COVID-19 pandemic, spirits in New Zealand was riding a wave of positive growth, with premiumisation and the craft trend the primary drivers of growth in the category. During 2020, at the peak of the pandemic, retail sales…
Total retail volume sales of wine declined again in 2023 as the negative sales trends of the last five years continued. The main driver of declining sales in both the on-trade and the off-trade is the falling demand for still light grape wine, with…