Alcoholic Drinks

In 2023, the cider/perry category in Bulgaria witnessed strong growth in retail volume terms, thereby exceeding pre-pandemic levels. The development of this category is a result of the global trend towards low-alcohol and long drinks, especially…

Consumer demand for cider/perry in Bosnia and Herzegovina tends to be highly volatile, given that this category is small within alcoholic drinks. In 2023, even minor changes and shifts had significant impacts on the category's performance. Following…

Beer sales declined sharply in total volume terms in 2022 which was largely due to various issues related to Russia's invasion of Ukraine. First there was a glass bottle deficit as one of the main glass manufacturing facilities in Ukraine was damaged…

Beer in the Czech Republic came under further pressure in 2023, with on-trade volumes declining. Stubbornly high inflation continued to impact Czech consumers with the cost-of-living creating a tougher economic environment in 2023. The on trade has…

In 2023, the overall consumption of beer in Slovenia continued its decline as consumers increasingly shifted towards spirits, particularly gin and rum, which have become popular as social and luxury beverages. This trend is bolstered by a growing…

Total volume sales of beer in Slovakia continued to decline in 2023, albeit at a slower rate than the previous year. Growth was impacted by mounting inflationary pressures, which weighed heavily on consumer purchasing power. While beer benefited from…

Beer volume sales in Serbia remained upbeat in 2023, with the on-trade continuing to see double-digit growth and recovering back to pre-pandemic levels. Price sensitivity encouraged consumers to seek out cheaper prices of beer. As a result, one-fifth…

Beer in Romania suffered further volume sales decline due to lower purchasing power. Inflation remained stubbornly high with increasing manufacturing costs driving up average prices of beer. The adverse weather during the all-important summer months…

Sales of beer declined in 2023 in on- and off-trade volume terms as high inflation and rising living costs restricted consumer purchasing power. With money being tight many consumers were forced to focus on basic necessities and therefore they were…

Beer consumption slowed in North Macedonia over 2023 although total volume sales held steady. With inflation remaining well above normal levels, current value sales grew in double-digits with high prices across all beer categories. The off-trade saw…

The year 2023 was a challenging for beer in Lithuania where volume sales in the both the off-trade and on-trade declined. Retail sales of beer fell into decline due to price inflation and concerns regarding the economy. On-trade beer volumes started…

Volume sales of beer decreased in 2023 due to strong price inflation which forced consumers to cut back on consumption. In the difficult economic climate, consumers switched to wine, RTDs, as well as spirits for mixing drinks. On-trade volume sales…

Beer saw volume sales fall significantly in Hungary in 2023. Brewers held high expectations of restoring volume sales back to pre-pandemic levels during the year. However, these efforts fell short, and the beer market experienced a decline at the…

In 2023, the volume sales of beer in Georgia continued to grow, albeit at a slower pace compared to previous years. This growth, although more stable, was underpinned by both an increase in domestic production and a rise in imports. The Horeca…

The year 2023 was neither the best nor the worst year for beer sales in Estonia. Following the post-pandemic recovery in 2022, 2023 saw a reconsideration of consumer purchasing habits, especially in the face of economic slowdown. Consumers were more…

In 2023, beer sales in Croatia saw a marginal increase in total volume sales, primarily attributed to the positive impact of tourism on on-trade consumption. However, off-trade sales, largely reliant on local residents, experienced a decline due to…

In 2023, beer consumption in Bulgaria decreased resulting in a decline in off-trade volume sales. Bulgarians spent more time out of the home and increased their level of domestic and foreign travel, thus lowering at-home beer consumption. The…

One significant trend observed in beer in Bosnia and Herzegovina in 2023 was the challenge posed by market saturation and escalating prices. As consumer preferences continued to evolve, the product area faced a decline in overall demand, particularly…

Sales of alcoholic drinks plummeted in 2022 following Russia's invasion of Ukraine. Large numbers of people fled the country in search of safety, while in occupied territories there glass bottles issues. For instance, the destruction of Vetropak…

Adults in the Czech Republic consumed lower quantities of alcoholic drinks in 2023 due to the difficult economic climate and the growing preference for beverages with lower alcohol content. High inflation and the rising cost of living hindered…