Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
The post-pandemic period witnessed a remarkable surge in wine consumption in Ecuador, with consumers embracing the habit of regular wine drinking. This fostered high expectations within the industry, attracting numerous smaller brands alongside the…
The year 2023 began with a surplus of imported spirits due to the global logistics crisis in Ecuador in 2022. Fearing stock shortages, companies over-ordered, leading to an oversupply situation. This, coupled with a decline in demand from the…
Wine-based RTDs, particularly sangria, have emerged as a clear winner within the overall RTD category in Ecuador in 2023. This growth is fuelled by a significant increase in product options available to consumers. The modern retail channel has…
Beer in Ecuador witnessed a dynamic struggle for dominance in 2023. Cervecería Nacional, the incumbent leader, leveraged its diverse product portfolio catering to various socioeconomic segments and extensive national distribution network to maintain…
Alcoholic drinks in Ecuador operates within a challenging macroeconomic environment. Despite a modest GDP growth in 2023, the country grappled with political instability and security concerns. President Guillermo Lasso's dissolving of the National…
Like other product categories in the country, wine in Costa Rica experienced high unit price increases in 2022, with official figures indicating a steep CPI increase of 11.2%. Despite these pricing developments, wine saw a positive performance both…
Spirits in Costa Rica saw healthy volume growth due to strong spending and consumption in 2022, as consumers returned to bars and restaurants following the lifting of pandemic restrictions. Emerging and niche categories such as (imported) English gin…
Consumer demand for RTDs continues to expand in Costa Rica in 2023 as new products enter the category. Consumers are also increasingly appreciating the convenience of RTDs (typically in can formats) as they are pre-mixed. In addition, sales are…
Cider/perry continued to be a small product area in terms of value and volume in Costa Rica in 2023. Despite the economic conditions affecting the country, including high inflation in 2022 and most of 2023, cider/perry is in line with strengthening…
According to official data, beer in Costa Rica recorded a CPI increase in excess of 16% in 2022, which was a sharp increase within the drinks industry. Coupled with the persistent inflationary pressures affecting the economy, consumers were forced to…
Following the revenge spending observed in 2022, 2023 saw a far more muted performance overall in alcoholic drinks in Costa Rica due to the macroeconomic situation in the country and challenging market conditions faced by consumers. Persistent…
In 2023, wine in Brazil maintained a similar performance to 2021 and 2022, with decreasing total volume sales, driven purely by the continued poor performance of still red wine in the country. This is due consumers’ lack of interest in the category,…
Total volume growth of spirits in Brazil remained in positive territory in 2023, but saw a significant slowdown. One factor contributing to this slowdown was the fact that after several years of solid total volume growth in Brazil, more premium…
RTDs in Brazil maintained continued, although slower, total volume growth in 2023. The main development seen in RTDs in 2023 was the newfound focus of such products, with a slower increase for malt-based RTDs, which often offer a very similar flavour…
Cider/perry returned to growth in total volume sales in Brazil in 2023. It is important to understand consumer behaviour during times of high inflation in Brazil, including the inflationary situation from 2020, which continued, although to a lesser…
After several years of consistent solid growth, driven by new consumption occasions, innovation, and premiumisation, a hangover seemed to hit Brazil’s prolific beer category, with a strong slowdown in total volume growth in 2023. There are a plethora…
2023 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2022 despite the COVID-19 pandemic. In 2023, total volume decreases were experienced across mid-priced lager,…
Although Uruguay enacted the alcohol zero law for driving several years ago, its ongoing impact on wine consumption remained significant in 2023. High outing costs in Uruguay, coupled with the necessity of using a taxi due to the prohibition on…
There has been a social and institutional crisis in Peru resulting from the dismissal of former president Pedro Castillo in December 2022, following a failed coup attempt. In addition, the country also faced an economic crisis in 2023 due to internal…
Wine consumption remained low in the Dominican Republic in 2023, and also registered a significant drop in volume sales. With the economy spluttering, particularly in the first half of 2023, consumers cut down on wine consumption. That being said,…