Alcoholic Drinks

2023 was a year marked by recession in Peru, which directly impacted the consumption of alcoholic drinks. Nonetheless, while sales of more expensive options such as wine and spirits saw a sharp decline in sales in total volume terms demand for beer…

Beer emerged as the most preferred alcoholic beverage among Uruguayans in 2023, accounting for more than half of total alcohol consumption. In recent years, there was a clear polarisation in consumption, favouring economic beer on the one hand and…

Consumption of cider/perry is low in the Dominican Republic and in 2023, it was even lower, with volume sales falling significantly. There was increased price sensitivity, as the economy spluttered, particularly in the first half of the year., and…

In a difficult year for alcoholic drinks in Peru, cider/perry was one of the few bright spots with the category seeing double-digit growth in total volume terms for the second year running. The main reason for this was due to the fact that the…

Historically, cider/perry has struggled to establish itself in alcoholic beverages, primarily competing on price. This has led to its reputation as an economical, basic product available in large, accessible formats, lacking sophistication. As the…

RTDs were the star performer in the Dominican Republic in 2023. While other alcoholic drinks registered minimal volume growth, or saw sales decline, RTDs register double-digit percentage volume growth. Volume sales are now almost on par with wine.…

Despite Peru entering recession 2023, RTDs managed to deliver strong growth in total volume terms, with these products continuing to attract new consumers. Apart from the novelty of these products, factors such as the wide variety of brands and…

RTDs was one of the biggest winners in alcoholic drinks in Uruguay in 2023. Amongst the different types of RTDs, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards…

While spirits continued to be a popular alcoholic drink in the Dominican Republic in 2023, it registered a significant drop in volume sales. With the economy spluttering and prices also rising, consumers cut down on consumption of spirits, as prices…

Peru’s government announced in the second half of 2023 that the country had entered an economic recession. This was a result of high inflation, the lingering effects of the pandemic, the strikes and protests following the replacement of former…

In 2023, spirits in Uruguay was negatively impacted due to the economic situation in Argentina, which resulted in a decrease in local volume sales. The favourable dollar exchange rate in Argentina made the country highly affordable for Uruguayan…

Wine consumption remained low in the Dominican Republic in 2023, and also registered a significant drop in volume sales. With the economy spluttering, particularly in the first half of 2023, consumers cut down on wine consumption. That being said,…

There has been a social and institutional crisis in Peru resulting from the dismissal of former president Pedro Castillo in December 2022, following a failed coup attempt. In addition, the country also faced an economic crisis in 2023 due to internal…

Although Uruguay enacted the alcohol zero law for driving several years ago, its ongoing impact on wine consumption remained significant in 2023. High outing costs in Uruguay, coupled with the necessity of using a taxi due to the prohibition on…

2023 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2022 despite the COVID-19 pandemic. In 2023, total volume decreases were experienced across mid-priced lager,…

After several years of consistent solid growth, driven by new consumption occasions, innovation, and premiumisation, a hangover seemed to hit Brazil’s prolific beer category, with a strong slowdown in total volume growth in 2023. There are a plethora…

Cider/perry returned to growth in total volume sales in Brazil in 2023. It is important to understand consumer behaviour during times of high inflation in Brazil, including the inflationary situation from 2020, which continued, although to a lesser…

RTDs in Brazil maintained continued, although slower, total volume growth in 2023. The main development seen in RTDs in 2023 was the newfound focus of such products, with a slower increase for malt-based RTDs, which often offer a very similar flavour…

Total volume growth of spirits in Brazil remained in positive territory in 2023, but saw a significant slowdown. One factor contributing to this slowdown was the fact that after several years of solid total volume growth in Brazil, more premium…

In 2023, wine in Brazil maintained a similar performance to 2021 and 2022, with decreasing total volume sales, driven purely by the continued poor performance of still red wine in the country. This is due consumers’ lack of interest in the category,…