Alcoholic Drinks

Although Uruguay enacted the alcohol zero law for driving several years ago, its ongoing impact on wine consumption remained significant in 2023. High outing costs in Uruguay, coupled with the necessity of using a taxi due to the prohibition on…

There has been a social and institutional crisis in Peru resulting from the dismissal of former president Pedro Castillo in December 2022, following a failed coup attempt. In addition, the country also faced an economic crisis in 2023 due to internal…

Wine in Mexico registered total volume growth in 2023, with increases seen both on-trade and off-trade. During 2023, although wine imports suffered a considerable contraction due to a succession of frosts, droughts, and torrential rain, with…

Wine experienced very healthy volume growth in in Guatemala in 2023, with sales increasing by a fifth. All wines are imported from countries such as Chile, Argentina, Spain, Italy and the US. There is significant segmentation, with consumers…

The post-pandemic period witnessed a remarkable surge in wine consumption in Ecuador, with consumers embracing the habit of regular wine drinking. This fostered high expectations within the industry, attracting numerous smaller brands alongside the…

Wine consumption remained low in the Dominican Republic in 2023, and also registered a significant drop in volume sales. With the economy spluttering, particularly in the first half of 2023, consumers cut down on wine consumption. That being said,…

Like other product categories in the country, wine in Costa Rica experienced high unit price increases in 2022, with official figures indicating a steep CPI increase of 11.2%. Despite these pricing developments, wine saw a positive performance both…

Following the strong growth recorded in 2022, demand for wine in Colombia slowed down in 2023. The decline in volume and value sales can be attributed to the country's economic situation, where high inflation rates and low economic growth have…

Wine in Chile saw a total volume decline in 2023, with slightly falling sales both on-trade and off-trade. In wine, premiumisation encountered a notable deceleration in 2022 and 2023, influenced by the dual challenges of an unstable economic scenario…

In 2023, wine in Brazil maintained a similar performance to 2021 and 2022, with decreasing total volume sales, driven purely by the continued poor performance of still red wine in the country. This is due consumers’ lack of interest in the category,…

Wine in Bolivia saw total volume sales decline for a fourth consecutive year in 2023, and the category registered negative results in this regard at both the off- and on-trade levels. As was the case earlier in the review period, the contraction was…

In 2023, wine in Argentina experienced its third consecutive decline in total volume consumption. This was primarily due to a severe drought that significantly impacted wine production. Additionally, wine crops suffered from a frost in November 2022,…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

In 2023, spirits in Uruguay was negatively impacted due to the economic situation in Argentina, which resulted in a decrease in local volume sales. The favourable dollar exchange rate in Argentina made the country highly affordable for Uruguayan…

Peru’s government announced in the second half of 2023 that the country had entered an economic recession. This was a result of high inflation, the lingering effects of the pandemic, the strikes and protests following the replacement of former…

Due to a reduction in celebrations and social gatherings, and the impact of inflation, spirits in Mexico showed a slight decrease in total volume terms in 2023, with on-trade sales seeing little movement, and off-trade sales declining. The national…

Spirits sales took a battering from Coronavirus (COVID-19) in 2020, particularly in the on-trade, where closures and restrictions placed a dampener on this channel’s performance. While Latin American countries tended to see better performances in the…

In spite of continuing price rises, spirits in Guatemala registered moderate volume growth in 2023. One reason being that consumers of spirits are generally less price sensitive than beer consumers. Tequila (mezcal) was the best performer in terms of…

The year 2023 began with a surplus of imported spirits due to the global logistics crisis in Ecuador in 2022. Fearing stock shortages, companies over-ordered, leading to an oversupply situation. This, coupled with a decline in demand from the…

While spirits continued to be a popular alcoholic drink in the Dominican Republic in 2023, it registered a significant drop in volume sales. With the economy spluttering and prices also rising, consumers cut down on consumption of spirits, as prices…

Spirits in Costa Rica saw healthy volume growth due to strong spending and consumption in 2022, as consumers returned to bars and restaurants following the lifting of pandemic restrictions. Emerging and niche categories such as (imported) English gin…

Spirits faced a challenging year in 2023 due to the complex macroeconomic environment, high inflation rates and low economic growth in Colombia. Consumers traded down between categories and brands due to lower purchasing power. Although the total…

Spirits in Chile returned to slight total volume growth in 2023, with increases for both channels. Despite seeing a minimal total volume decline in 2023, pisco, a beloved spirit deeply ingrained in Chilean culture, has demonstrated remarkable…

Total volume growth of spirits in Brazil remained in positive territory in 2023, but saw a significant slowdown. One factor contributing to this slowdown was the fact that after several years of solid total volume growth in Brazil, more premium…

While total volume sales of spirits in Bolivia increased in 2023, growth continued to be constrained by contraband trade. This was particularly the case at the off-trade level, which accounts for the lion’s share of consumption and where the category…

Spirits sales exhibited stagnation in terms of total volume in Argentina in 2023, as consumers' purchasing power deteriorated against rampant inflation. However, some spirits continued to outperform, notably bitters, which hold the majority of…

RTDs was one of the biggest winners in alcoholic drinks in Uruguay in 2023. Amongst the different types of RTDs, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards…

Despite Peru entering recession 2023, RTDs managed to deliver strong growth in total volume terms, with these products continuing to attract new consumers. Apart from the novelty of these products, factors such as the wide variety of brands and…

RTDs maintained solid total volume growth in 2023, with increases seen both on-trade and off-trade. RTDs is comprised of spirit-based and wine-based RTDs, plus other RTDs (mainly hard seltzers). It was the latter that showed the strongest total…

RTDs in Guatemala registered healthy volume growth in what is an increasingly popular alcoholic drink, with volume sales increasing by a fifth. RTDs drinks are mainly consumed by younger consumers of under 30 years-of-age, with their bright colourful…

Wine-based RTDs, particularly sangria, have emerged as a clear winner within the overall RTD category in Ecuador in 2023. This growth is fuelled by a significant increase in product options available to consumers. The modern retail channel has…

RTDs were the star performer in the Dominican Republic in 2023. While other alcoholic drinks registered minimal volume growth, or saw sales decline, RTDs register double-digit percentage volume growth. Volume sales are now almost on par with wine.…

Consumer demand for RTDs continues to expand in Costa Rica in 2023 as new products enter the category. Consumers are also increasingly appreciating the convenience of RTDs (typically in can formats) as they are pre-mixed. In addition, sales are…

Although the consumption of RTDs is still small in Colombia, this is the fastest growing category within alcoholic drinks in 2023. RTDs continue to draw the attention of younger adults, not only due to the lower alcohol content and sweeter flavours,…

In 2023, Ready-To-Drink beverages (RTDs) in Chile saw a total volume decline, with falling sales both on-trade and off-trade. The category encountered a significant hurdle in the form of inflation, which played a pivotal role in curbing demand for…

RTDs in Brazil maintained continued, although slower, total volume growth in 2023. The main development seen in RTDs in 2023 was the newfound focus of such products, with a slower increase for malt-based RTDs, which often offer a very similar flavour…

RTDs in Bolivia showed another solid performance in 2023, with off- and on-trade volume sales growing at robust rates. Continued investment in innovation and marketing activities helped to maintain strong consumer interest in the category. For…

The year 2023 witnessed a challenging landscape for Ready-to-Drink (RTDs) sales in Argentina, predominantly shaped by the pervasive grip of inflationary pressures. This economic phenomenon exerted significant strain on the purchasing power of…

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…