Alcoholic Drinks

Alcoholic drinks in Kenya is undergoing dynamic shifts, with spirits gaining popularity over beer in the current inflationary climate. Spirits, with their high alcoholic content, have set themselves apart in the market, offering consumers a…

Wine in South Africa witnessed challenges amid harsh environmental impacts in 2023. As a result, there was a smaller harvest by local grape producers. However, forecasts for crops are positive, although lower than yields when measured against the…

Wine is a relatively niche category in Nigeria that is growing from a low base, due to the growing desire for novel types of alcoholic drinks among Nigerians and an increase in the female drinking population. Wine is typically consumed on social…

In 2023, total value sales of wine in Cameroon experienced robust growth, fuelled by a consistent increase in imports. Vermouth imports notably surged towards the end of the review period. Sparkling wine, particularly champagne, has seen double-digit…

White spirits in South Africa, as epitomised by gin and vodka, continued to record positive growth in 2023. Gordon’s Dry Gin aims to regain lost ground in gin by introducing two new flavours. Sunset Orange and Pink Berry have joined its other…

Spirits was the only category in alcoholic drinks in Nigeria in 2023 to post positive volume growth although most categories recorded volume declines. With negative economic conditions, characterised by high inflation and low spending power,…

Spirits in Cameroon experienced a notably subdued performance in terms of volume throughout 2023. Inflation-driven price hikes significantly offset potential volume growth across whiskies, other spirits, bitters, and brandy, with the blended scotch…

RTDs in South Africa continued to perform well in 2023, driven by the popularity of convenient, pre-mixed drinks and the re-emergence of a cocktail culture. The popularity for mixing beverages has been sustained due to the rising affordability of…

RTDs in Nigeria witnessed a sharp volume decline in 2023 due to negative economic conditions. High inflation limited consumer spending power, and due to higher production and import costs (largely due to the depreciation of the local currency), unit…

Spirit-based ready-to-drinks (RTDs) maintained a stronghold in Cameroon in 2023, while other RTD variants struggled to gain substantial traction. The Booster line, available in five distinct flavours (whisky cola, caramel, rhum ginger, gin tonic, and…

Cider/perry in South Africa witnessed intensified competition in 2023 from other categories, driven by solid growth, marketing and the development by leading players and newer entrants. For example, Brutal Fruit, known for its RTD offer, has been…

Cider/perry witnessed declining volume sales in 2023 due to the challenging economic conditions in Nigeria. High inflation limited consumer purchasing power, forcing the reduction of expenditure on non-essential products. This reduced spend on drinks…

Emerging flavoured non alcoholic beer in South Africa has been made popular and stimulated by Bavaria’s offering across a number of channels. Bavaria’s mango, apple, ginger lime and peach offer fruit-flavoured diversity in a space that is starting to…

In 2023, beer witnessed substantial decline in volume terms as the ongoing high inflationary conditions in Nigeria weakened consumer purchasing power. Beer unit prices rose significantly due to rising production costs caused by higher fuel costs and…

In 2023, beer in Cameroon faced significant challenges due to a substantial increase in costs. Malt prices surged by over 50%, corn grits by 35%, good-tasting alcohol by 18%, and energy costs by 16% compared to 2022. Brewers also faced hurdles as the…

Total volume growth of alcoholic drinks in South Africa was significantly slower in 2023 compared to the previous year, as the country grappled with a period of high inflation. As a result, alcoholic drinks manufacturers experienced increased…

Poor economic conditions characterised by high inflation and lower purchasing power negatively impacted alcoholic drinks in Nigeria during 2023. Almost all categories saw volume declines except for spirits, which largely consists of economy spirits.…

Beer remains the most dominant product area in alcoholic drinks in Cameroon, deeply embedded in the social and cultural fabric of the country, driven by high consumption rates during social gatherings and public festivities. The beer market, however,…

The market for wine in Egypt saw a healthy performance in 2023, with the rate of volume growth exceeding that beer and spirits, the two largest revenue-generating categories. This was within the context of multiple new launches at various price…

Compared to other alcoholic drinks categories, the market for spirits in Egypt registered only modest volume growth in 2023. This was due largely to its relatively high price point compared to other products, such as beer and wine, which made it…